Popular Branded Fall Fashion

by Woody Kaye on October 17, 2016

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound.

Top Branded Clothing for Fall

When putting together promotional items for the fall season, consider some of these top branded clothing ideas sure to appeal to your prospects, customers or employees:

  • Fleece-Lined and Micro-Fleece Jackets: These jackets offer warmth while still being lightweight, making them ideal for fluctuating temperatures and windy conditions. These jackets can be screen printed or embroidered with your corporate logo or other brand imagery.
  • Cotton Mock Turtlenecks: The fall season is all about layering, and a mock turtleneck looks nice alone or paired with a shirt or sweater, so that there is added warmth and comfort.
  • Long Sleeve Wicking Tee: Fitness enthusiasts will really appreciate branded merchandise of this nature because of its ability to keep moisture away from the body. This shirt goes the distance by providing added comfort and warmth – especially on those chilly morning runs.
  • Soft Shell Vest: This branded clothing item is both water and wind-resistant, making it an ideal addition to any fall wardrobe. It’s warm without overheating, and it offers a convenient zippered side pocket to keep keys and other valuables.
  • Full-Zip Hoodie: A long-favored look for men, women, and children, these hoodies work well with casual clothes or as part of a sporty look. They are a great way to keep the chill and wind at bay. These fashion favorites are available in a wide range of colors to suit all types of branded options and come in cozy micro-fiber and cotton blends, adding greater warmth and comfort.
  • Fleece Scarf: These cold-weather accessories look great on men and women, keeping necks warm and adding a fashionable flair. There are a wide range of colors, lengths and ways to incorporate a brand to customize for every occasion and image, including patches and embroidery.
  • Custom Suede Boots: Men and women can enjoy this comfortable and warm footwear, which look great paired with jeans or other casual attire. The interior provides more warmth with faux sheepskin while the outside offers many places to embroider a brand and logo.
  • Wool Driver’s Hat: This cap makes a fashion statement plus helps with additional warmth as the weather changes. With colors like navy, black, camel and charcoal, this practical fashion accessory adds style and coordinates with everything from business attire to casual weekend wear.
  • Leather Shopping Bag: These extra large totes work well as an eco-friendly shopping bag, but they also make for a stylish handbag. Made of high-quality leather, these large  totes have long straps and interior and exterior pockets that provide ample storage space.
  • Shawl Collared Robe: What man or woman wouldn’t want a cozy robe to slip into after a long day?  Featuring luxurious cotton velour, these robes can be embroidered with a company, product or other brand name and offer the same comfort and luxury as robes found at the spa or a hotel.
  • Slippers: Comfy, cozy slippers are perfect for those cooler evenings and mornings. Having them embroidered with a brand name and logo is one way to keep the company at the top of a customer’s mind even if they are wearing it on their feet. From terry and velour to extra fuzzy, slippers are a perfect fall indulgence.

In Summary

When it comes to fall fashions, there are a lot of possibilities for adding a brand name and logo to practical and comfortable seasonal outerwear. Keep these ideas in mind:

  • Select items that work well with layered fall looks, such as turtlenecks, long-sleeve shirts, hoodies and vests.
  • Fleece jackets, vests and scarves work well for wide-ranging temperatures and inclement weather like rain and wind.
  • Fitness enthusiasts need practical, breathable, and comfortable athletic wear to keep them comfortable on cold fall mornings. Clothing made for wicking helps to fulfill all those needs.
  • Who says fall fashion is all about going out? Everyone loves to have a plush, great-looking robe and cozy slippers to come home to!

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With Mother’s Day just around the corner, it’s a fine time to start thinking about logoed merchandise that will particularly appeal to the ladies within your recipient base – and that will resonate with moms in particular. Here are some holiday-inspired, female-friendly logoed merchandise that blends practicality with indulgence and brand recognition to boot:

 

  • Robes and Slippers: Most ladies love to slip into a plush microfiber robe or a kimono-style waffle robe and cozy slippers when lounging at home or while travelling. These embroidery-suited items will help them relax and make them feel as though they are at the spa all year through!
    Spa Kits and Mini Massagers: With so much on their plate, gals everywhere covet gifts that help them relax and unwind. Give her something she can pamper herself with like a brandable spa kit, which includes a manicure or pedicure set, or a mini massager that helps alleviate the tension. With these promotional items, she will be sure to take more than a moment to care for herself and will associate your brand with the enjoyable experience.
  • Perfume Atomizer: Help women enjoy a favorite fragrance on-the-go with a personalized perfume atomizer. Engraving a silver or chrome-plated atomizer provides something personal that she will definitely love and regard as a keepsake for many years to come.
  • Handbag Accessories:  Any type of handbag accessory is practical promo merch that will help her stay organized and appreciative. And, the market is rife with such offerings – from a cosmetics compact for her touch-ups while she travels, to smartphone cases in lovely feminine colors, to purse hanger keychains that will keep her keys at-the-ready no matter how large, deep or full her pocketbook may be.
  • Chocolate: Nearly every woman is sure to enjoy one of many decadent delights that may be imprinted with a company identity, including everything from large chocolate bars to sweet individually-wrapped nibbles.
  • Florals: From luggage and tote bags to kitchen and office accessories, floral designs add a feminine and colorful touch to any promotional gift.

 

In Review

Here are the main points from this blog post:

  • There are many great logoed merchandise gift ideas that will be sure to please women recipients.
  • Treat her with comfort and luxury by giving her robe, slippers, a spa kit and/or mini massager. This way, she can relax and enjoy her day!
  • Personalized products mean a lot, especially items like picture frames, photo albums, and perfume atomizers.
  • Go practical with handbag accessories that keep the busy gal on-the-go organized.

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Corporate gifts can be a highly effective means of strengthening the employer/employee relationship.  Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. [click to continue reading…]

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Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:

  • 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period.
  • Of the recipients of promotional products who were surveyed 91% had at least one item in their kitchen, 74% in their work area and 55% in their bedroom closet or storage area.
  • 55% of those surveyed kept their logoed items for one year or longer.
  • Brand impressions are considerably higher for logoed merchandise than conventional advertising.

Not-for-profit case study: Heartland, a national parenting ministry mails a $3-$5 item every year 2 months ahead of the December 31st year end giving deadline. It’s a coordinated and strategic activity which has proven to be a very effective part of their development campaign accomplishing several things:

  • Provides a tangible and useful reminder of the brand and business or ministry that will be seen throughout the year
  • Demonstrates a willingness to ‘invest’ in donors
  • Differentiates the brand from those competitors who only solicit using email or US Mail.
  • Communicates dedication and commitment to the mission or enterprise.
  • Uses a touchpoint to move a candidate from prospective donor to committed donor.

Promotional products are an effective marketing tool.  They compliment more traditional forms of advertising by creating awareness for your brand and engendering good will with your donor base.

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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here are some key corporate gift guidelines that can help a business select the most appropriate items to give at holidays, as ‘thank you’ gifts, or in recognition of a job well done.

  • Be creative: There is nothing wrong with stepping outside of the traditional corporate gift box and opt for an item that will surprise and delight the recipient on a personal level, including sports-related items like golf accessories, a personalized wine bottle, a game, or even some type of fitness product.
  • Consider demographics: It is important to consider a person’s gender and age group to get the most bang for your promotional product buck. You do not want to give a younger client some type of house wares item when they would likely prefer a cell phone accessory or electronic device. Corporate gifts are meant to provide you with intangible ROI such as appreciation and allegiance as much as they benefit the recipient.
  • Represent the company’s values: Select items that reflect what the company believes in. For example, if the company is environmentally aware, be sure to select an item that has been manufactured from recycled materials and is produced in a way that’s safe for the environment.
  • Stick to a budget: Always be aware of how much the items cost, including any customization, to ensure that the budget is not overshot and increase the likelihood you can continue to offer the gift program each year or quarter. There are plenty of high quality, utility and perceived value items, including jewelry, barware, clothing and electronics, which will illustrate the level of appreciation you feel for the recipient.
  • Make it relevant: It is important to select those items that are relevant and of interest to the recipients rather than picking up a bunch of pens or diaries because they were specially priced. Take the time to select the types of items that illustrate you know what the recipient likes and is interested in. This small amount of effort will make a significant impact and go a long way toward building loyalty.
  • Go electronic: With so much of our collective professional and personal lives becoming digitized, electronic promotional products and gadget accessories are downright revered–from music and entertainment to travel and productivity, there is a myriad of digital options perfectly suited for corporate gifting.
  • Plan ahead: The best thing you can do with any corporate gift giving initiative is to plan ahead to ensure you can procure the right gift at the right price. This will save you from making rushed purchases that often reveal themselves as just that, which, in turn, may make the recipient not feel as special as intended. Take the time to get it right and you will be rewarded in turn.

In Review

Here is a quick wrap-up on the guidelines for corporate gifts:

  • Think beyond the traditional type of company gifts and go with something fun, practical, or memorable.
  • Make sure the gifts fit the individual based on their demographics, what you know about them, and what is relevant for today’s recipients.
  • Keep the gift in line with your brand, philosophy, and messaging.
  • Plan ahead and you will be able to pick the right item at the right price, staying on budget and delivering something special to the recipient.

References
Source: Premium Incentive Products, July/Aug 2012, p. 18

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When it is time each year to honor those hard-working and dedicated dads, it’s also a great time to identify those notable promotional products that guys gravitate toward. Here is a rundown of category-specific, Father’s Day-inspired promotional products that are particularly suited for men – those with children and without:

                                                                                           

  •          Sports Fans: No matter what type of sports fanatic he is – from golf and tennis to basketball, football, and baseball, there are sports-themed promotional products that can represent his team and love of the game. These include everything from the tools of the trade to play that sport to sports gear to sports apparel. From actually playing the game to simply rooting the home team on, sporty dudes will love to receive something that shows their spirit.
  •          Exercise Buffs: For those guys who like to stay in shape, there are many branded products to choose from, including running gear, branded water bottles, MP3 holders, tachometers, and more. He can even enjoy his very own personalized towels, gear bags, or gear organizers so he can always be ready to go for a run, bike ride, or hike.
  •          Tech Heads: So many men are into gadgets and electronics, and with today’s ever-changing world of technology, there always seems to be something new to play with. Logoed products include MP3 players, digital cameras, computer accessories, USB drives, remote-controlled vehicles and more.
  •          Car Lovers: Guys typically love promotional products that’ll keep their car, truck, or van looking its best. Some great promotional auto accessories include air fresheners, floor mats, license plates and frames, vehicle covers, maps and map holders and travel mugs. Whether it is for his restored classic or his everyday commuter car, he will appreciate that you thought to make his trip more comfortable and stylish.
  •          The Head Chef: For those men who like to tap into their inner culinary master, gift some new tools of the trade: kitchen cutlery or appliances, an apron, or new recipe books that will inspire him to keep on dishing out those epicurean delights.

 

In Review

The main points from this blog post are:

  •          Guys enjoy a wide array of promotional products based on some favorite pastimes.
  •          From sports fans to exercise buffs, there are ways to enjoy and celebrate these hobbies with gear, clothing, and accessories.
  •          Most men are a gadget geek and techie at heart so give him something that will keep him busy for hours, especially if there are lots of bells and whistles to explore.
  •          Car nuts love anything that make his ride look better or that offers comfort and enjoyment while out for a spin.
  •          Men who love to cook love to be treated to anything that adds further enjoyment to this often passionate hobby.

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In today’s fast-paced, double-duty world, it seems like everyone is trying to do more with less time in all facets of their lives. To help your staff, customers, clients and partners become as productive as possible, consider a promotional product that helps them be more efficient and effective while driving your brand visibility. The feelings of appreciation these items evoke also elevates a company’s image and fosters brand loyalty.

Here is a promotional product list bursting with items that’ll enhance outputs in various areas of life – from work to home and other productivity points of interest in-between.

 Calendars: Nothing will keep you on schedule better than a well-managed calendar, where you can write down where you have to be, by when, and what you have to do. This is fundamental to being productive. It’s a promotional product that comes in all types of shapes, sizes, and perspectives. There are peel-and-stick calendars, perpetual calendars, weekly view calendars, pocket-size calendars and those calendars that also double as appointment books or schedulers. All of them offer ample amounts of space for your logo or brand messages.

  • Organizers: Nothing works as well at keeping you organized as, well, an organizer! No matter what area of life is in disarray, there’s sure to be a logo-friendly organization tool to help quell the chaos. This includes items that’ll keep your office, home, car, leisure time and even health in tip-top shape. Top-line items can include three-ring binder organizers, filing systems and desk accessories, portable padfolios, disaster survival kits, tool keepers and pill boxes. Containers of every shape, size and sort abound. When organized, life becomes less stressful. Energy can then also be put into more important and enjoyable activities.
  • Incentive Programs: If you are looking to motivate your own staff to produce at a faster rate or at a higher caliber, nothing incents productivity better than a tangible incentive of value. Or, help other businesses motivate their staff pools in this same regard.  Such employee productivity programs are well-proven to drive productivity and even boost company culture and morale. Human resource rewards can involve commemorative plaques, trophies, certificates and even great signs like “employee of the month.” From there, brand-able glam gifts like leather attaches, watches, technology items and such will keep the staff’s collective eye on the prize.
  • Stress Relievers: It’s a fact: when a person is stressed, they are more distracted, disorganized, and have a difficult time being productive. Stress is known to block creativity and good decision-making not to mention it just drags a person down both physically and emotionally. Logo-friendly stress relievers can go a long way to help alleviate the tension. And, they are available in many forms.  Stress balls are intended to address the problem directly, while sports equipment can help get a person up, moving, and loose as an opportunity to clear their mind and “reboot.”

In Summary

Whether there is a need to stay organized and tidy or stay motivated and energized, productivity is a key to success.  There are many promotional product picks that inspire in both respects:

Calendars and organizers remind you of what needs to be done and by when, how it should be prioritized, and where the right tools can be found to get it done – all the components that foster productivity.

  • Nothing elicits the urge to pick up the pace like dangling a carrot that incentivizes productivity – from awards and plaques to personalized luxe gifts that conveys a company’s appreciation and recognition.
  • Nothing is more stifling than stress, so a good promotional stress ball or piece of exercise or sports equipment can thwart productivity pitfalls.

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