In today’s fast-paced, double-duty world, it seems like everyone is trying to do more with less time in all facets of their lives. To help your staff, customers, clients and partners become as productive as possible, consider a promotional product that helps them be more efficient and effective while driving your brand visibility. The feelings of appreciation these items evoke also elevates a company’s image and fosters brand loyalty.

Here is a promotional product list bursting with items that’ll enhance outputs in various areas of life – from work to home and other productivity points of interest in-between.

 Calendars: Nothing will keep you on schedule better than a well-managed calendar, where you can write down where you have to be, by when, and what you have to do. This is fundamental to being productive. It’s a promotional product that comes in all types of shapes, sizes, and perspectives. There are peel-and-stick calendars, perpetual calendars, weekly view calendars, pocket-size calendars and those calendars that also double as appointment books or schedulers. All of them offer ample amounts of space for your logo or brand messages.

  • Organizers: Nothing works as well at keeping you organized as, well, an organizer! No matter what area of life is in disarray, there’s sure to be a logo-friendly organization tool to help quell the chaos. This includes items that’ll keep your office, home, car, leisure time and even health in tip-top shape. Top-line items can include three-ring binder organizers, filing systems and desk accessories, portable padfolios, disaster survival kits, tool keepers and pill boxes. Containers of every shape, size and sort abound. When organized, life becomes less stressful. Energy can then also be put into more important and enjoyable activities.
  • Incentive Programs: If you are looking to motivate your own staff to produce at a faster rate or at a higher caliber, nothing incents productivity better than a tangible incentive of value. Or, help other businesses motivate their staff pools in this same regard.  Such employee productivity programs are well-proven to drive productivity and even boost company culture and morale. Human resource rewards can involve commemorative plaques, trophies, certificates and even great signs like “employee of the month.” From there, brand-able glam gifts like leather attaches, watches, technology items and such will keep the staff’s collective eye on the prize.
  • Stress Relievers: It’s a fact: when a person is stressed, they are more distracted, disorganized, and have a difficult time being productive. Stress is known to block creativity and good decision-making not to mention it just drags a person down both physically and emotionally. Logo-friendly stress relievers can go a long way to help alleviate the tension. And, they are available in many forms.  Stress balls are intended to address the problem directly, while sports equipment can help get a person up, moving, and loose as an opportunity to clear their mind and “reboot.”

In Summary

Whether there is a need to stay organized and tidy or stay motivated and energized, productivity is a key to success.  There are many promotional product picks that inspire in both respects:

Calendars and organizers remind you of what needs to be done and by when, how it should be prioritized, and where the right tools can be found to get it done – all the components that foster productivity.

  • Nothing elicits the urge to pick up the pace like dangling a carrot that incentivizes productivity – from awards and plaques to personalized luxe gifts that conveys a company’s appreciation and recognition.
  • Nothing is more stifling than stress, so a good promotional stress ball or piece of exercise or sports equipment can thwart productivity pitfalls.

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With an abundance of individuals using their mobile devices such as a cell phone, PDA or tablet device, for both personal and professional tasks, offering promotional products geared toward these “go-gadgets” is a sure fire way to make the most of your marketing dollar. Today, mobile gear reigns supreme, so it’s no wonder that branded merchandise options in this category have grown exponentially.

Here are some popular mobile device promotional products that, while practical, can deliver a powerful marketing punch:

  • Covers: Everyone wants to protect their mobile device, so a cover is at the top of their list to help keep the equipment from getting scratched, dinged, or damaged by liquid or falls. Covers have also become a great way to exude individual style in terms of colors, pattern, images and messaging. Take advantage of this universal need and provide covers that a fun, functional and keep your brand top-of-mind.
  • Stands: Because mobile devices are becoming veritable workstations, stands are another revered item that will be put to good use in high frequency—often in public spaces. These products are also good for creating a ‘billboard’ for your company as many of the stands are large and offer vivid promotional space.
  • Dashboard Anti-slip Devices: For commuters on-the-go who often need to mount their mobile device for safe, hands-free access, a dashboard anti-slip device can come in handy to keep the gadget in its place while providing plenty of space for brand messaging.
  • Chargers: To keep the litany of mobile devices working at all times requires power…and lots of it. Often individuals have a need for multiple chargers for the home, office and for the car, so this is another way to meet the needs of your customers with an ideal promotional product. Solar chargers take this concept to the next level, assuring the recipient can juice up even when there are no outlets at hand.
  • Ear Buds. High-quality, fantastic sounding retractable ear buds are always in demand – especially those compatible with any device with a common 3.5mm output jack. Compact, durable, lightweight and comfortable, ear buds are the perfect companion for mobile marketplace commuters who require audio while on the road.

Of course, when space permits, it’s prudent to imprint a QR code on the branded promotional products as this can help recipients procure more information on your company—and share this code with others who would like to do the same by scanning the QR code with their own mobile device!

In Review

Here are some points to remember about promotional products for mobile devices:

  • Mobile devices are growing at a rapid pace as the preferred way of communication so it makes sense that promotional products geared to this market are relevant and attractive to recipients.
  • Covers, stands, dashboard anti-slip devices and chargers provide convenience, safety, and practicality for the recipients.
  • A way to maximize the promotional value of a product for a mobile device would be to also imprint the item with a QR code along with company name and contact information.

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trade-show-giveaways

We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building. Therefore the challenge for those of you who exhibit at shows is: How do you choose a promotional product that has a long shelf-life, will be a lightning rod for attendees at the show and will simultaneously give your brand and marketing message maximum exposure?

The answer? Show that you C.A.R.E.

  • Category? Pens, caps, bags, desk / computer items and drinkware represent over 40% of the promotional products industry. People use these products. The trick is to find an item within one of these categories that meets your standards for quality, creativity, usefulness and end user appropriateness. Avoid anything that’s perceived as ‘seen that done that’. Choose bright colors or unusual shapes and sizes to spark interest.  Remember the goal:  Select an item that your prospect will use and use often. Frequent use will lead to more impressions and greater brand awareness.
  • Appropriate? You also want to consider audience appropriateness when choosing a promotional item. You probably wouldn’t give a fridge magnet to a CEO, a mouse pad to fishermen or a $1 tape measure to a professional builder. Similarly you will help the prospect connect your brand with the service you provide when you tie the item to your industry. Financial services companies often give away calculators, pens, pads and clocks; technology companies mouse pads, usb’s, keyboard and monitor cleaners; travel companies luggage tags, bags and passport wallets.  If the item doesn’t have industry applications at least make sure it mirrors your image.  Are you promising above average service, value or quality? Choose an item that compliments and doesn’t detract from the image.
  • ROI? The key to developing an effective marketing and advertising strategy is to utilize best practices that maximize return on investment (ROI). To that end be aware that the average cost per impression of an ad specialty item is $.004 versus $.019 for newspapers, $.033 for a national magazine and $.019 for primetime TV1. In addition the recipient of a trade show give away has typically been prequalified by virtue of their show attendance making them a highly targeted prospect which will drive up the effectiveness of your campaign. If your giveaway accentuates your value proposition it will drive up your ROI further. If you claim to be a Mercedes or even a Toyota in your industry space don’t give out anything that reminds the recipient of a Pinto.
  • Entertainment? In order to increase brand awareness an effective trade show give away must be functional, attractive, have longevity and whenever possible contain a fun factor. The ultimate goal is to create buzz, visibility and for prospects to positively engage. It’s working if you see ‘em smile….and a smile is your best referral source. At the very least the item must be useful. Usefulness means your brand, contact information and marketing message are being seen over and over by your target audience which increases the likelihood of them calling you to place an order.

Show that you CARE and you will reap a harvest of goodwill with prospects and clients and propel your brand to higher and higher levels.

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Flag Day is very important to patriots who appreciate our country and what the U.S.A. stands for in terms of freedom and rights. To honor this American spirit, there are many types of logo gear items that’ll duly show each citizen’s true colors: red, white, and blue.

Here we salute logo gear that will help the recipient exhibit their American price and celebrate Flag Day, Independence Day, and every other day of the year they spend on American soil:

  • Polyester American Flags with Poles: Show your pride with logo gear that offers a flag pole to raise the American flag alongside your company’s branded flag, illustrating what your brand stands for.
  • American Car Window Flag: Pride can travel, too, by displaying an American Flag on a car window. This is a way recipients can share the message about what they believe in as well as what your company represents.
  • American Flag Post-It Notes: Others will take note of just how patriotic a company is when company info is imprinted on Post-It Notes that are in the shape and design of the American flag.
  • American Flag Luggage Tags: Get your company name and information imprinted on luggage tags so travelers can take your patriotic message with you on the road across the city, country and around the world.
  • Key Rings: A beautiful metal key ring that shows love of your country’s flag provides a subtle message to others about the pride you feel as a citizen. These can be engraved with a company logo and/or brand message.
  • Cooler Pack: Whether taken it to the game, beach, or picnic, this is a colorful way to show off American pride while keeping goodies cool and fresh.
  • Canvas Bag: This practical gear shows off the American flag in all its glory while providing plenty of room to store essentials. These are particularly great for shopping trips where the brand will be highly visible to many.

 

Flags aside, there are all sorts of logo gear showcasing the deep rich colors of the American flag – from clothing and hats to bags, cell phone covers, and umbrellas. From the fun and whimsical to the practical, the choices are endless. Each makes a dramatic and bold statement about your pride and appreciation for the American way.

In Summary

The main points in this blog post are:

  • The American flag is an excellent symbol for promotional products to enjoy on Flag Day or any day of the year
  • Patriotic promotional products represent pride in country – an emotion you can readily associate with your company and brand.
  • Gear can include actual flags to items you can take with you like car window flags, luggage tags, and coolers.
  • Post-It notes, key chains, and canvas bags are useful items that also provide a great, eye-catching way to show off your national pride.

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In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization.

While some might prefer to allocate promotional products budget toward prospects, customers and business partners, investing in employee incentive products can have an equitable impact on your bottom line. Satisfied staffers have more longevity with a company, and they’ll also go the extra mile and perform at an optimum level, thus delivering a compelling return. This might be in the form of enhanced productivity and higher caliber customer service that translates to boosted revenues and sustained profitability.

Incentive products can vary greatly, and today’s promotional merchandise marketplace has no shortage of options. Here are some ideas of premium items sure to elicit the desired level of appreciation—and that will serve as a motivator in kind:

Leather Briefcases, Backpacks, and Computer Bags are a luxurious way to treat your staff. There is a wide range of high-quality carriers that can assist your talent, including soft and supple leather duffle bags, carry-all bags, laptop bags, computer backpacks, totes and portfolios in various sizes, styles, and colors.

  • Jewelry and Watches are time-honored incentive gifts. Designs available include stainless steel and two-tone watches, bracelets and necklaces for both men and women. It’s a great way to be reminded that you support their efforts every day.
  • Mantle and Table Top clocks are beautiful décor items for a home or office in both gold and glass/crystal to rich wood mantle clocks that are an elegant way to incentivize your talent.
  • Golf Clubs and Accessories will be coveted by the golf-crazed employee, including golf clubs like putters and drivers, golf bags, golf stands, tour bags and golf shoes.
  • High Tech Gadgets are a popular item that employees will fall in love with, especially if it’s something that they might not have sprung for themselves. Great gadgets include GPS Navigation devices, iPods, headphones, portable DVD players and Blu-Ray players. Other great ideas include shelf systems that are compatible with your iPhone or iPod, an HD camcorder, digital frames and flat screen TVs.
  • Cashmere Items like beautiful throws and scarves make a gift of comfort and luxury that anyone is sure to enjoy as they wrap themselves in softness and warmth during those cold months.

In Summary

Here are some key points to remember when it comes to enhancing employee performance and incentive products:

  • Luxury products are a way to show that you truly treasure your talent and want to give them something as special as they are, including items like cashmere throws and scarves, elegant watches, and stunning jewelry.
  • Special décor items are always appreciated like mantle and table top clocks.
  • High-tech items are always a hit, especially when so much of our personal and professional lives revolve such items as iPods, DVD players, camcorders, TVs and navigation devices.
  • With so many gadgets to transport, a beautiful leather briefcase, computer case, or all-in-one bag makes for a beautiful and durable way to keep all those electronic toys at our beck and call.

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With the Memorial Day holiday now past us and with summer nipping at our heels, now is a great time to start considering branded products around the season’s favorite pastime—barbecuing!

We’ve rounded up a list of hot branded products to help kick the imminent outdoor BBQ bonanza into high gear while keeping your brand name or identity top-of-mind:

  • BBQ Tool Sets: These branded products come in a variety of sizes with sets that include as little as three tools up to deluxe options with fully 24 different barbecue cooking utensils for the barbecue aficionado.
  • BBQ Mitts: Keep it safe with reliable cooking mitts so the barbecue chef can stay cool under the pressure of grillin’ up that incredible meal. Look for mitts that offer special protection for the high-heat conditions that the barbecue grill puts out. Those with hooks make a nice touch so the grill master can hang it up when done with his culinary duties.
  • BBQ Aprons: Let everyone know who is in charge by giving the chef his or her very own apron. Not only is it a great way to show off, but these aprons also have a practical side in ensuring the chef’s attire stays clean and free of barbecue sauce, marinade, or cooking juices.
  • BBQ Cookbooks: When not inspired to whip up original creations, the barbecue master will be sure to enjoy a cookbook full of mouth-watering recipes that inspire further barbecues throughout the season. These cookbooks even help the novice barbecue griller to learn the technique and bravely move beyond hot dogs and burgers to more sophisticated fare like pizzas, fish, vegetables and even grilled fruit!
  • BBQ Sauces and Rubs: A true barbecue lover appreciates the intense flavor that rubs and sauces can add to what’s cooking on the grill. A gift of sauces, rubs, or a combination basket is sure to please!
  • Matches: Spark a smile with the barbecue chef – whether they ascribe to gas or charcoal – with a personalized set of matches to get them cooking. Both traditional matchbox size and the long matches are branded products that are available to keep the barbecue going all summer long!

 

In Summary
Here are the main ideas from this blog post:

  • There is a wide range of barbecue branded products available that the grilling professional or novice will be sure to enjoy.
  • Tools of the trade, such as tool sets, mitts, and matches, provide the basics for cooking up a tasty meal.
  • BBQ aprons keep the chef looking sharp and protect clothing in the process.
  • To keep the meals at their most mouthwatering levels are a wide range of cookbooks, rubs, and sauces to enhance the barbecue experience.

 

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