With Mother’s Day just around the corner, it’s a fine time to start thinking about logoed merchandise that will particularly appeal to the ladies within your recipient base – and that will resonate with moms in particular. Here are some holiday-inspired, female-friendly logoed merchandise that blends practicality with indulgence and brand recognition to boot:

 

  • Robes and Slippers: Most ladies love to slip into a plush microfiber robe or a kimono-style waffle robe and cozy slippers when lounging at home or while travelling. These embroidery-suited items will help them relax and make them feel as though they are at the spa all year through!
    Spa Kits and Mini Massagers: With so much on their plate, gals everywhere covet gifts that help them relax and unwind. Give her something she can pamper herself with like a brandable spa kit, which includes a manicure or pedicure set, or a mini massager that helps alleviate the tension. With these promotional items, she will be sure to take more than a moment to care for herself and will associate your brand with the enjoyable experience.
  • Perfume Atomizer: Help women enjoy a favorite fragrance on-the-go with a personalized perfume atomizer. Engraving a silver or chrome-plated atomizer provides something personal that she will definitely love and regard as a keepsake for many years to come.
  • Handbag Accessories:  Any type of handbag accessory is practical promo merch that will help her stay organized and appreciative. And, the market is rife with such offerings – from a cosmetics compact for her touch-ups while she travels, to smartphone cases in lovely feminine colors, to purse hanger keychains that will keep her keys at-the-ready no matter how large, deep or full her pocketbook may be.
  • Chocolate: Nearly every woman is sure to enjoy one of many decadent delights that may be imprinted with a company identity, including everything from large chocolate bars to sweet individually-wrapped nibbles.
  • Florals: From luggage and tote bags to kitchen and office accessories, floral designs add a feminine and colorful touch to any promotional gift.

 

In Review

Here are the main points from this blog post:

  • There are many great logoed merchandise gift ideas that will be sure to please women recipients.
  • Treat her with comfort and luxury by giving her robe, slippers, a spa kit and/or mini massager. This way, she can relax and enjoy her day!
  • Personalized products mean a lot, especially items like picture frames, photo albums, and perfume atomizers.
  • Go practical with handbag accessories that keep the busy gal on-the-go organized.

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trade-show-giveaways

We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building. Therefore the challenge for those of you who exhibit at shows is: How do you choose a promotional product that has a long shelf-life, will be a lightning rod for attendees at the show and will simultaneously give your brand and marketing message maximum exposure?

The answer? Show that you C.A.R.E.

  • Category? Pens, caps, bags, desk / computer items and drinkware represent over 40% of the promotional products industry. People use these products. The trick is to find an item within one of these categories that meets your standards for quality, creativity, usefulness and end user appropriateness. Avoid anything that’s perceived as ‘seen that done that’. Choose bright colors or unusual shapes and sizes to spark interest.  Remember the goal:  Select an item that your prospect will use and use often. Frequent use will lead to more impressions and greater brand awareness.
  • Appropriate? You also want to consider audience appropriateness when choosing a promotional item. You probably wouldn’t give a fridge magnet to a CEO, a mouse pad to fishermen or a $1 tape measure to a professional builder. Similarly you will help the prospect connect your brand with the service you provide when you tie the item to your industry. Financial services companies often give away calculators, pens, pads and clocks; technology companies mouse pads, usb’s, keyboard and monitor cleaners; travel companies luggage tags, bags and passport wallets.  If the item doesn’t have industry applications at least make sure it mirrors your image.  Are you promising above average service, value or quality? Choose an item that compliments and doesn’t detract from the image.
  • ROI? The key to developing an effective marketing and advertising strategy is to utilize best practices that maximize return on investment (ROI). To that end be aware that the average cost per impression of an ad specialty item is $.004 versus $.019 for newspapers, $.033 for a national magazine and $.019 for primetime TV1. In addition the recipient of a trade show give away has typically been prequalified by virtue of their show attendance making them a highly targeted prospect which will drive up the effectiveness of your campaign. If your giveaway accentuates your value proposition it will drive up your ROI further. If you claim to be a Mercedes or even a Toyota in your industry space don’t give out anything that reminds the recipient of a Pinto.
  • Entertainment? In order to increase brand awareness an effective trade show give away must be functional, attractive, have longevity and whenever possible contain a fun factor. The ultimate goal is to create buzz, visibility and for prospects to positively engage. It’s working if you see ‘em smile….and a smile is your best referral source. At the very least the item must be useful. Usefulness means your brand, contact information and marketing message are being seen over and over by your target audience which increases the likelihood of them calling you to place an order.

Show that you CARE and you will reap a harvest of goodwill with prospects and clients and propel your brand to higher and higher levels.

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It’s said that we must endure those April showers to enjoy the full glory of spring flowers that signal the start of a fresh, bright season. But, traversing amid rainy weather can present its share of challenges. Here’s a list of popular promotional products designed to keep the recipient high and dry:

  • Umbrellas – Whether you are considering compact retractable portable umbrellas, large diameter golf umbrellas, or stadium umbrellas, these popular promotional products are available in a wide range of sizes, colors, and logo options to make a bold and highly visible statement while offering shelter from the storm.
  • Custom Rain Boots – These are a unique, functional, fashionable and comfortable way to keep shoes from getting sopping wet. You’ll be able to help your staff or customers keep their feet warm and dry in these brandable unisex rain boots that are easy to pull on and are designed with a cozy lining and buckle closures. The non-slip, flexible outsole helps maintain steady footing on those wet sidewalks and pavements. Your logo can be imprinted on these to ensure the wearer puts his or her best foot forward!
  • Ponchos – These are popular promotional products that are practical because they can cover most of your outfit to keep you dry on a dash from the parking lot to your office building or during a downpour at your favorite sporting event.  These usually include a hood and can be reused again and again. They are great to give out in multiples so your clients or employees have one to keep in their office, one that can stay in the car, and one to have at home. They are available in a spectrum of colors and can be easily imprinted with company names, logos and verbiage.
  • Rain Coats – From windbreakers with detachable hoods to weatherproof jackets for men and women, everyone can use an extra rain coat to have on hand for a sudden downpour. These can also be imprinted with a large logo on the back or just a small feature on a pocket or lapel.
  • Internet Weather Forecasters – Stay on top of the weather with this handy forecasting device with Internet-powered wireless capability. This technology can provide accurate weather forecasts for thousands of locations across theUnited States andCanada, including temperature and weather conditions like rain, wind, and sun. It’s good to know what weather is on the horizon so plans can be made and travel provisions packed accordingly.

In Review

Here are the main ideas from this blog post to keep in mind as you seek popular promotional products this spring:

  • Popular promotional products during the spring season include those that can keep you dry.
  • Umbrellas are a top pick as you can never have too many in different sizes and colors to keep in your handbag, backpack, car, office desk drawer or garage.
  • Custom rain boots make a fashion statement while keeping you dry and warm.
  • Ponchos and rain coats are two outwear favorites to protect clothing and keep you dry on those soggy days.
  • Keep an Internet weather forecaster close by at home or the office to stay on top of sudden weather changes.

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Spring time is the season of renewal and rebirth. It’s the time of year to think about clearing out and reorganizing and taking a new look at how you do things. Helping your clients and employees take a fresh approach in various aspects of their lives – and in a way that promotes your brand visibility – is easy with these promotional product ideas:

 

  • Garden Accessories: With spring in full effect and nature in bloom, it’s time to think about spending time outdoors. Many like to spend this time of year beautifying their lawn and garden, so it’s wise to supply customers and staff with promotional product ideas for their yards, patios, plant beds, and flower or vegetable gardens. These ideas can include everything from garden gloves and barbecue aprons to seat cushions, bench covers, and patio umbrellas all of which can be emblazoned with a company name and logo. There’s even garden tool sets and barbecue tools that can be imprinted with a business brand or message.
  • Wet Weather Gear: As spring showers usher in May flowers, we all get wet in the process. This season is particularly good for branded wet weather products that offer protection from the rain. An incredible array of promotional umbrella options are available along with other logo-friendly weather products like rain boots, rain coats, ponchos, hats, and even forecasting weather station devices.
  • Fitness and Health Promotional Product Ideas: With the weather warming up, health and fitness efforts usually kick into high gear during the spring – especially as bathing suit season looms.  Now is the perfect time to freshen that exercise regimen with new logo-laden gear. Everything from jump ropes and exercise balls to yoga mats and pedometers can be personalized with a promotional brand name or logo. These are all great tools that help you get on track toward a healthier lifestyle.
  • Sports Accessories: Spring is the season of many sports playoffs like those for professional and collegiate basketball and the start of new seasons like baseball – not to mention all those in-between like golf, tennis, and hockey. Show your team spirit in a new way with a wide range of promotional products ideas for the on-the-field athlete or the armchair athlete. These ideas include branded products like binoculars, foam novelties, noise makers, sunglasses, apparel and more!
  • Wall Frames: Change the look and feel of an office or a home with new wall frames in different colors and sizes where you can insert anything from art and photos to poems to promotional materials about the company. These also come in a range of looks – from wood to plastic, steel to acrylic so that it matches current décor or even inspires a design overhaul of the space.

 

In Summary

Here are the main ideas from this blog post to keep it fresh no matter what you do during the upcoming spring season:

  • With the weather warming, it’s great to go outdoors and refresh that green thumb with a wide range of garden accessories or even tools for the barbecue chef who might be thinking about firing up that grill once more.
  • While spring showers abound, so do branded promotional products designed specifically for wet weather.
  • There’s still a chance to keep to your resolutions to exercise more and develop that beach body for the summer by taking advantage of a wide range of promotional fitness and health products for running, yoga, and cardiovascular exercises.
  • Spring time is game time for many sports and sports fans. Keep that spirit fresh by taking part in a sport or simply cheering your favorite team on the sidelines with a fresh group of sports accessories.
  •  Change your indoor outlook with fresh décor. One of the most cost-effective ways to change an office or home look is with wall frames that can present art, photos, and even promotional materials about a company.

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Promotional Products Go Mobile

by Woody Kaye on February 13, 2017

With an abundance of individuals using their mobile devices such as a cell phone, PDA or tablet device, for both personal and professional tasks, offering promotional products geared toward these “go-gadgets” is a sure fire way to make the most of your marketing dollar. Today, mobile gear reigns supreme, so it’s no wonder that branded merchandise options in this category have grown exponentially.

Here are some popular mobile device promotional products that, while practical, can deliver a powerful marketing punch:

  • Covers: Everyone wants to protect their mobile device, so a cover is at the top of their list to help keep the equipment from getting scratched, dinged, or damaged by liquid or falls. Covers have also become a great way to exude individual style in terms of colors, pattern, images and messaging. Take advantage of this universal need and provide covers that a fun, functional and keep your brand top-of-mind.
  • Stands: Because mobile devices are becoming veritable workstations, stands are another revered item that will be put to good use in high frequency—often in public spaces. These products are also good for creating a ‘billboard’ for your company as many of the stands are large and offer vivid promotional space.
  • Dashboard Anti-slip Devices: For commuters on-the-go who often need to mount their mobile device for safe, hands-free access, a dashboard anti-slip device can come in handy to keep the gadget in its place while providing plenty of space for brand messaging.
  • Chargers: To keep the litany of mobile devices working at all times requires power…and lots of it. Often individuals have a need for multiple chargers for the home, office and for the car, so this is another way to meet the needs of your customers with an ideal promotional product. Solar chargers take this concept to the next level, assuring the recipient can juice up even when there are no outlets at hand.
  • Ear Buds. High-quality, fantastic sounding retractable ear buds are always in demand – especially those compatible with any device with a common 3.5mm output jack. Compact, durable, lightweight and comfortable, ear buds are the perfect companion for mobile marketplace commuters who require audio while on the road.

Of course, when space permits, it’s prudent to imprint a QR code on the branded promotional products as this can help recipients procure more information on your company—and share this code with others who would like to do the same by scanning the QR code with their own mobile device!

In Review

Here are some points to remember about promotional products for mobile devices:

  • Mobile devices are growing at a rapid pace as the preferred way of communication so it makes sense that promotional products geared to this market are relevant and attractive to recipients.
  • Covers, stands, dashboard anti-slip devices and chargers provide convenience, safety, and practicality for the recipients.
  • A way to maximize the promotional value of a product for a mobile device would be to also imprint the item with a QR code along with company name and contact information.

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Source: Make a Push for Unique Promotional Products

In this day and age, it seems the go-to promotional products are all the same; the Water Bottle, the Pen, the Pedometer. Trying to market your brand and company is becoming increasingly more difficult, because your rival company is doing the same thing, using the same tactics and same products as you are. For your next marketing campaign, step out of the box and give or send an unforgettable, unique item that will keep your brand at the forefront of everyone’s mind. This doesn’t need to be an extravagant or pricey operation, just creative. Here are a few ideas on how to find the perfect product.

  • Tradeshows – I recently went to my first tradeshow, the PPAI Expo in Las Vegas, Nevada. Not only was I blown away at the amount of products and vendors that were in attendance, but the ideas and possibilities for all the new items that were presented at the show were unparalleled. The opportunity to attend one of these shows, small or large, is worth it. Take pictures, ask questions, and leave business cards. The time and effort spent networking at your next tradeshow will be worth it.
  • Vendor Reach Out – You have done the networking at your tradeshow now it is time to reconnect. Ask your vendor to WOW you. Pens are a quick and inexpensive leave behind; now ask for one that is magnetic, with a stylus and dual highlighter. Instead of a wall-calendar, give away magnetic calendar cubes for the office desk. Having one or two special features on your leave-behind item will have your customer or prospect using, and more importantly, keeping it. The price points shouldn’t break the bank, but show off your creativity and attention to detail.
  • You – How many giveaway T-shirts have you thrown away because the shirt was itchy or the logo was hideously large and unflattering? You are a consumer as well and have no doubt received the very same items that your business is trying to send out. What do you like? What type of apparel item would you keep and actually wear?  A softer, trendy V-neck perhaps or a long-sleeve with thumb-holes. Most apparel vendors have lines that are a bit more comfortable and are keeping up with today’s clothing trends. Try to think outside of the average polo when selecting apparel items so your company’s shirt doesn’t end up in the garage sale.

The right promotional item can go a long way in building your business. So take the time to find that special piece that will represent your company and brand. Use your intuition as a consumer and provide that one product that will keep you top-of-mind for any marketing venture.

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Source: My 5 Favorite Promotional Products

Working for the industry’s leading distributor makes me pretty hard to impress when it comes to promotional products, but there are 5 types of items I never turn down:

  1. Drink ware: Though I’ve always been a collector of coffee cups, my stockpile has exploded in the past few years in both numbers and variety. In addition to traditional mugs, it now includes insulated and fruit-infusing water bottles, reusable tumblers and whimsical cocktail glasses.
  2. Notebooks and writing instruments: These two go hand-in-hand, and I never have enough of either. Bonus points if the product serves more than one purpose. For example, a pen that’s also a stylus or a notebook with a built-in calendar.
  3. Beach towels: Great for picnics, the pool and even to use around the house.
  4. Things that are just plain cute or clever: Like Phil the piggy bank or Pete the business man (both pictured here). Provided they don’t take up too much space, products like this seem to make people smile.
  5. Food: Especially at an event or tradeshow where you’re running around and might have forget to pack a snack. If you give me an energy bar or a piece of chocolate in such a situation, I will remember you forever.

For feedback from a much wider study group on the products they like, check out the latest ASI Impressions Study.

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Promo Products Rule ROI

by Woody Kaye on January 23, 2017

With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the best return for investment—one that extends beyond just reaching existing clients.

The Return from Promo Products

Findings published in Advantages magazine indicate that the majority (60%) of people who receive promotional merchandise then decide that they will do business with the granting company, and experience an overall increase in their favorable impression toward that company.

Also of benefit is the fact that promotional products often commonly get passed on to others if not used by the original person rather than being thrown away. This actually provides a viral way for the company to reach more of its target audience and beyond without having to do the work or pay for additional impressions.

Even better is the fact that this strategy is so much cheaper than traditional marketing and advertising mediums, offering a considerable payoff for what can be as little as half a cent per impression than, say, a few dollars or more per impression utilizing the traditional route.

In order to get the best return, however, it is recommended that a company does its homework and get an idea of the individual preferences among various demographic groups that may be targeted as part of such as promo product campaign. Some promotional items are more attractive to certain groups than others and it’s imperative to strategize accordingly.

Promo Products that Fare Well

In listing those items that appeal to the largest audience and deliver an attractive return among the many choices of promotional and branded products, the most ROI was gained from:

  • Bags, backpacks, and totes
  • Caps and headwear
  • Writing instruments like pens and pencils
  • Shirts of all different styles
  • Calendars, diaries, and planners

These are practical items that most anyone can use so the recipient is likely to hold onto the item and even wear it if it’s apparel-related. In turn, become walking billboards for the company whose logo and information are on them, which enhances the potential ROI. These items also have considerable room to put critical contact information, including name, address, phone, email and website address.

In Review

Here is a summary of the key ideas about promo products and why and how they deliver a significant return on investment:

  • They cost less per impression than traditional marketing channels like television, radio, and magazines, which immediately drives up the return.
  • Those that receive them either keep them or pass them on both of which have been found to leave the recipient with a positive impression of the company and a greater likelihood of buying from them.
  • Promo products should be suited to certain demographics but the overall products that do best are bags, headgear, writing instruments, shirts and calendars.

References

Source: Advantages Magazine, Feb 2011, p. 107

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