thank you 150x150 Promotional Products Express Thanks, Appreciation

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for your continued support” or “thanks for working hard” among similar sentiments.  Of course, the higher dollar value of appreciate-oriented promotional products, the higher perceived value—and emotional impact—it will have on the recipient.

Here are some popular promotional products that duly show gratitude while also providing enough room for you to include a personalized message that illustrates you are truly thankful for the recipient:

  • Gift Baskets: A perennial favorite, gift baskets are a bountiful way to extend a wholehearted thanks to a group of people or even just one special person. These can be tailor-made to fit a certain budget and to accommodate specific tastes, lifestyles and interests. That way, you can not only personalize the message but the items as well, which shows you pay attention and know what they like. Popular choices include premium fruit, gourmet foods, chocolates, savory items and even wine. Beyond victuals, common thank you gift baskets can also feature pampering spa products or even be centered on golf or another favorite pastime that a client or employee is known to love.
  • Plaques: Plaques are a time-honored way to recognize the recipient and can be customized to send certain messages of thanks and appreciation in a thoughtful manner. The recipient can proudly display such placards on their wall with much pride, creating a lasting memory and helping to foster the relationship.
  • Chocolates:  A way to almost anyone’s heart is to send them a gift of chocolates. It’s hard to resist, especially in the form of a large novelty chocolate bar that has been imprinted with a special edible message of thanks for the recipient. Of course, you can also opt for a classic chocolate box with individual treats accompanied by a special handwritten message—always a nice touch.
  • Luxury Items:  Any time your promotional products are regarded as a high ticket item, the recipient will revere it that much more. Leather goods such as briefcases and computer bags, watches, jewelry, golf clubs, and high technology gadgets and gear, are examples of thank you promotional gifts that will make a huge statement, also maximizing your chance for ROI. Have the luxury item personalized with the recipient’s name or monogram and send their gratitude through the roof!

In Review

Here are some things to remember when selecting promotional products that transmit your appreciation and thanks:

  • Select items that can send thanks to a crowd with a gift basket.
  • Plaques are a way for your message of thanks to last a lifetime.
  • Chocolate flavored thanks shows just how sweet your thanks can be.
  • Luxury items illustrate just how much you care and make the recipient feel extraordinarily special as well.

{ Comments on this entry are closed }

businessmans hands writing in the dairy  150x150 Power and Popularity of Branded Pens

One of the most popular and enduring promotional products has been the pen. And with good reason as pens are a ubiquitous front-line, high-use, readily visible tool in the business world and beyond.  For these and other reasons, including their affordable price point, pens are one of the most practical promotional products on the market and remain a highly effective strategy for getting a company’s name and brand seen in the marketplace.

Here we’ll cover a few current trends in the promotional pen marketplace.

 Pen Trends

Recent surveys illustrate just how much consumers appreciate promotional pens with 46% of all U.S. consumers noting they have at least one in a drawer or bag, according to ASI Ad Specialties Impressions Survey. These often come from hotel rooms, offices, beauty salons and service-based businesses.

And, with the fact that pens are such a low-cost promotional item, averaging a tenth of one cent per impression, it makes good business sense to select this as an investment that pays a significant return.

While pens certainly serve a function, there are some notable ways to make your promotional pen a standout amongst the competition’s promotional products:

  • Expensive-looking pens that cost less than they look is one of the biggest trends. Indeed, manufacturers are re-designing what had been mid-range pens but using lower cost materials in order to lower the price point for customers. These include sleek brass and stylish aluminum pens that can cost as little as those basic plastic stick pens that didn’t exude style per se. Even the ink in these modern pens has been upgraded as technology has improved, also allowing these promotional items to come down in price.
  • Savvy marketers will look to pop culture for inspiration to design appealing and eye-catching pens. These include everything from pens with neon colors or pearlescent shades to a wide range of cool and hot ink colors that reflect trends in clothing, automobiles, and interior design.
  • It’s always wise to add more, and today’s pens can offer multiple functions that serve this purpose. This includes features like a light on the pen, a stylus tip, or even a key chain. Provide consumers with more functionality, and they will be more likely to hang onto that pen rather than misplace it, providing a longer period of visibility for the brand detail imprinted on the instrument.
  • More people are looking to buy products made in America to support growth in the national economy rather, and are even willing to pay a higher price per unit for domestic manufactured goods over those produced in other countries.
  • There is an ongoing trend toward customization of products where customers have more options and versatility in the type of personalized information that can be imprinted on pen barrels, which can readily set their promotional endeavors apart from the competition. This could include photos, graphics, textures, grips, and more colors or specialized logos that stand out.

 In Summary

Here is a summary of the pen trends and their value as one of today’s most popular promotional products:

  • Pens are one of the cheapest promotional items but also one of the most popular ones for their practicality.
  • Everyone is looking for pen manufacturers to raise the bar on quality, performance, and functionality but maintain the same low price.
  • Pen designs recently have been inspired by consumer markets like clothes and interior design.
  • Customization remains an important trend in pen design to help businesses differentiate themselves among the competition that often uses the same type of promotional products.

 References

http://counselor-digital.com/publication/?i=127096&p=92

{ Comments on this entry are closed }

made in usa 150x150 Made in the USA Branded Merchandise Where branded merchandise is concerned, businesses and consumers have become accustomed to seeing a non-U.S. country on the label relative to where the item was manufactured. Producers of such branded merchandise have chosen to develop their goods outside of the USA due, in large part, to the economies of scale and cost controls of manufacturing outside of American borders.

However, in recent years there has been a surge in demand for American-made products, promotional and otherwise. Here we’ll spotlight a few product categories where more “Made in the USA” goods can now be found.

Go American!

Despite the labor cost challenges and other operational issues, the tide is turning as more consumers are taking a nationalist stand with their pocketbooks and selecting products made in the USA—even if they cost more.

According to a survey conducted by Perception Research Services International, 80% of U.S. consumers recognize the “Made in the USA” label and 76% say that this label positively influences their purchase decisions because they equate it with quality, patriotism, and the need to boost what has been a sagging economy. More consumers are moving away from the “consumption society” mentality, preferring a more traditional and environmentally sensitive view of the world. That is, if products are made better, then they last longer and do not have to be thrown away as often.

Branded Merchandise from America

Certain product categories are offering more American manufactured items amid growing demand for domestic goods:

  • Markers and pens are making their mark as a domestic product, including more unique, customized, and functional types of pens and markers in a wide range of colors with a range of pen features and functions.
  • Paper products like calendars, coloring books, diaries and decals are also growing in domestic production as printing technology has advanced to the point where manufacturers are able to lower their costs and become more price-competitive as well as provide a greater range, variety and value for customers.
  • Domestically manufactured hats, clothing, and bags are also on the rise as consumers associate an enhanced level of quality with such apparel items. The rise in using recycled materials for bags and clothing has enabled American manufacturers to save money on materials and fabrics, thereby passing on a lower cost price that is palpable to customers.

 In Summary

Here is a summary of the main points about branded merchandise and buying American:

  • Surveys show that more Americans now want to buy American regardless of whether it costs more or not because domestic merchandise represents quality, patriotism, and a boost to the economy.
  • Consumers would prefer better made merchandise so they do not create as much waste and overly consume, which puts stress on the environment.
  • More industries are increasing their domestic production of certain products, including markers, pens, paper and promotional goods, clothing, hats and bags.

References

http://counselor-digital.com/publication/?i=131646&p=32

{ Comments on this entry are closed }

suit gift 150x150 Maximizing Employee Satisfaction with Corporate GiftsCorporate gifts can be a highly effective means of strengthening the employer/employee relationship.  Indeed, such business gift programs can prove integral in increasing employee satisfaction, thereby enhancing staff productivity, retention, loyalty and goodwill toward the organization in kind. [click to continue reading…]

{ Comments on this entry are closed }

Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound.

Top Branded Clothing for Fall

When putting together promotional items for the fall season, consider some of these top branded clothing ideas sure to appeal to your prospects, customers or employees:

  • Fleece-Lined and Micro-Fleece Jackets: These jackets offer warmth while still being lightweight, making them ideal for fluctuating temperatures and windy conditions. These jackets can be screen printed or embroidered with your corporate logo or other brand imagery.
  • Cotton Mock Turtlenecks: The fall season is all about layering, and a mock turtleneck looks nice alone or paired with a shirt or sweater, so that there is added warmth and comfort.
  • Long Sleeve Wicking Tee: Fitness enthusiasts will really appreciate branded merchandise of this nature because of its ability to keep moisture away from the body. This shirt goes the distance by providing added comfort and warmth – especially on those chilly morning runs.
  • Soft Shell Vest: This branded clothing item is both water and wind-resistant, making it an ideal addition to any fall wardrobe. It’s warm without overheating, and it offers a convenient zippered side pocket to keep keys and other valuables.
  • Full-Zip Hoodie: A long-favored look for men, women, and children, these hoodies work well with casual clothes or as part of a sporty look. They are a great way to keep the chill and wind at bay. These fashion favorites are available in a wide range of colors to suit all types of branded options and come in cozy micro-fiber and cotton blends, adding greater warmth and comfort.
  • Fleece Scarf: These cold-weather accessories look great on men and women, keeping necks warm and adding a fashionable flair. There are a wide range of colors, lengths and ways to incorporate a brand to customize for every occasion and image, including patches and embroidery.
  • Custom Suede Boots: Men and women can enjoy this comfortable and warm footwear, which look great paired with jeans or other casual attire. The interior provides more warmth with faux sheepskin while the outside offers many places to embroider a brand and logo.
  • Wool Driver’s Hat: This cap makes a fashion statement plus helps with additional warmth as the weather changes. With colors like navy, black, camel and charcoal, this practical fashion accessory adds style and coordinates with everything from business attire to casual weekend wear.
  • Leather Shopping Bag: These extra large totes work well as an eco-friendly shopping bag, but they also make for a stylish handbag. Made of high-quality leather, these large  totes have long straps and interior and exterior pockets that provide ample storage space.
  • Shawl Collared Robe: What man or woman wouldn’t want a cozy robe to slip into after a long day?  Featuring luxurious cotton velour, these robes can be embroidered with a company, product or other brand name and offer the same comfort and luxury as robes found at the spa or a hotel.
  • Slippers: Comfy, cozy slippers are perfect for those cooler evenings and mornings. Having them embroidered with a brand name and logo is one way to keep the company at the top of a customer’s mind even if they are wearing it on their feet. From terry and velour to extra fuzzy, slippers are a perfect fall indulgence.

In Summary

When it comes to fall fashions, there are a lot of possibilities for adding a brand name and logo to practical and comfortable seasonal outerwear. Keep these ideas in mind:

  • Select items that work well with layered fall looks, such as turtlenecks, long-sleeve shirts, hoodies and vests.
  • Fleece jackets, vests and scarves work well for wide-ranging temperatures and inclement weather like rain and wind.
  • Fitness enthusiasts need practical, breathable, and comfortable athletic wear to keep them comfortable on cold fall mornings. Clothing made for wicking helps to fulfill all those needs.
  • Who says fall fashion is all about going out? Everyone loves to have a plush, great-looking robe and cozy slippers to come home to!

{ Comments on this entry are closed }

american flag1 300x225 Logo Gear   Flag Waving Fanfare Flag Day is very important to patriots who appreciate our country and what theU.S.A.stands for in terms of freedom and rights. To honor this American spirit, there are many types of logo gear items that’ll duly show each citizen’s true colors: red, white, and blue.

 

Here we salute logo gear that will help the recipient exhibit their American price and celebrate Flag Day, Independence Day, and every other day of the year they spend on American soil:

 

  • Polyester American Flags with Poles: Show your pride with logo gear that offers a flag pole to raise the American flag alongside your company’s branded flag, illustrating what your brand stands for.
  • American Car Window Flag: Pride can travel, too, by displaying an American Flag on a car window. This is a way recipients can share the message about what they believe in as well as what your company represents.
  • American Flag Post-It Notes: Others will take note of just how patriotic a company is when company info is imprinted on Post-It Notes that are in the shape and design of the American flag.
  • American Flag Luggage Tags: Get your company name and information imprinted on luggage tags so travelers can take your patriotic message with you on the road across the city, country and around the world.
  • Key Rings: A beautiful metal key ring that shows love of your country’s flag provides a subtle message to others about the pride you feel as a citizen. These can be engraved with a company logo and/or brand message.
  • Cooler Pack: Whether taken it to the game, beach, or picnic, this is a colorful way to show off American pride while keeping goodies cool and fresh.
  • Canvas Bag: This practical gear shows off the American flag in all its glory while providing plenty of room to store essentials. These are particularly great for shopping trips where the brand will be highly visible to many.

 

Flags aside, there are all sorts of logo gear showcasing the deep rich colors of the American flag – from clothing and hats to bags, cell phone covers, and umbrellas. From the fun and whimsical to the practical, the choices are endless. Each makes a dramatic and bold statement about your pride and appreciation for the American way.

 

In Summary

The main points in this blog post are:

  • The American flag is an excellent symbol for promotional products to enjoy on Flag Day or any day of the year
  • Patriotic promotional products represent pride in country – an emotion you can readily associate with your company and brand.
  • Gear can include actual flags to items you can take with you like car window flags, luggage tags, and coolers.
  • Post-It notes, key chains, and canvas bags are useful items that also provide a great, eye-catching way to show off your national pride.

{ Comments on this entry are closed }

 1 dad 150x150 Fathers Day Promotional Products

When it is time each year to honor those hard-working and dedicated dads, it’s also a great time to identify those notable promotional products that guys gravitate toward. Here is a rundown of category-specific, Father’s Day-inspired promotional products that are particularly suited for men – those with children and without:

                                                                                           

  •          Sports Fans: No matter what type of sports fanatic he is – from golf and tennis to basketball, football, and baseball, there are sports-themed promotional products that can represent his team and love of the game. These include everything from the tools of the trade to play that sport to sports gear to sports apparel. From actually playing the game to simply rooting the home team on, sporty dudes will love to receive something that shows their spirit.
  •          Exercise Buffs: For those guys who like to stay in shape, there are many branded products to choose from, including running gear, branded water bottles, MP3 holders, tachometers, and more. He can even enjoy his very own personalized towels, gear bags, or gear organizers so he can always be ready to go for a run, bike ride, or hike.
  •          Tech Heads: So many men are into gadgets and electronics, and with today’s ever-changing world of technology, there always seems to be something new to play with. Logoed products include MP3 players, digital cameras, computer accessories, USB drives, remote-controlled vehicles and more.
  •          Car Lovers: Guys typically love promotional products that’ll keep their car, truck, or van looking its best. Some great promotional auto accessories include air fresheners, floor mats, license plates and frames, vehicle covers, maps and map holders and travel mugs. Whether it is for his restored classic or his everyday commuter car, he will appreciate that you thought to make his trip more comfortable and stylish.
  •          The Head Chef: For those men who like to tap into their inner culinary master, gift some new tools of the trade: kitchen cutlery or appliances, an apron, or new recipe books that will inspire him to keep on dishing out those epicurean delights.

 

In Review

The main points from this blog post are:

  •          Guys enjoy a wide array of promotional products based on some favorite pastimes.
  •          From sports fans to exercise buffs, there are ways to enjoy and celebrate these hobbies with gear, clothing, and accessories.
  •          Most men are a gadget geek and techie at heart so give him something that will keep him busy for hours, especially if there are lots of bells and whistles to explore.
  •          Car nuts love anything that make his ride look better or that offers comfort and enjoyment while out for a spin.
  •          Men who love to cook love to be treated to anything that adds further enjoyment to this often passionate hobby.

{ Comments on this entry are closed }