Promo Products Rule ROI

by Woody Kaye on September 3, 2019

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With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the best return for investment—one that extends beyond just reaching existing clients.

The Return from Promo Products

Findings published in Advantages magazine indicate that the majority (60%) of people who receive promotional merchandise then decide that they will do business with the granting company, and experience an overall increase in their favorable impression toward that company.

Also of benefit is the fact that promotional products often commonly get passed on to others if not used by the original person rather than being thrown away. This actually provides a viral way for the company to reach more of its target audience and beyond without having to do the work or pay for additional impressions.

Even better is the fact that this strategy is so much cheaper than traditional marketing and advertising mediums, offering a considerable payoff for what can be as little as half a cent per impression than, say, a few dollars or more per impression utilizing the traditional route.

In order to get the best return, however, it is recommended that a company does its homework and get an idea of the individual preferences among various demographic groups that may be targeted as part of such as promo product campaign. Some promotional items are more attractive to certain groups than others and it’s imperative to strategize accordingly.

Promo Products that Fare Well

In listing those items that appeal to the largest audience and deliver an attractive return among the many choices of promotional and branded products, the most ROI was gained from:

  • Bags, backpacks, and totes
  • Caps and headwear
  • Writing instruments like pens and pencils
  • Shirts of all different styles
  • Calendars, diaries, and planners

These are practical items that most anyone can use so the recipient is likely to hold onto the item and even wear it if it’s apparel-related. In turn, become walking billboards for the company whose logo and information are on them, which enhances the potential ROI. These items also have considerable room to put critical contact information, including name, address, phone, email and website address.

In Review

Here is a summary of the key ideas about promo products and why and how they deliver a significant return on investment:

  • They cost less per impression than traditional marketing channels like television, radio, and magazines, which immediately drives up the return.
  • Those that receive them either keep them or pass them on both of which have been found to leave the recipient with a positive impression of the company and a greater likelihood of buying from them.
  • Promo products should be suited to certain demographics but the overall products that do best are bags, headgear, writing instruments, shirts and calendars.

References

Source: Advantages Magazine, Feb 2011, p. 107

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Push for Unique Promo Products – They Make a Difference!

by Natalie Darr on August 19, 2019

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Source: Make a Push for Unique Promotional Products

In this day and age, it seems the go-to promotional products are all the same; the Water Bottle, the Pen, the Pedometer. Trying to market your brand and company is becoming increasingly more difficult, because your rival company is doing the same thing, using the same tactics and same products as you are. For your next marketing campaign, step out of the box and give or send an unforgettable, unique item that will keep your brand at the forefront of everyone’s mind. This doesn’t need to be an extravagant or pricey operation, just creative. Here are a few ideas on how to find the perfect product.

  • Tradeshows – I recently went to my first tradeshow, the PPAI Expo in Las Vegas, Nevada. Not only was I blown away at the amount of products and vendors that were in attendance, but the ideas and possibilities for all the new items that were presented at the show were unparalleled. The opportunity to attend one of these shows, small or large, is worth it. Take pictures, ask questions, and leave business cards. The time and effort spent networking at your next tradeshow will be worth it.
  • Vendor Reach Out – You have done the networking at your tradeshow now it is time to reconnect. Ask your vendor to WOW you. Pens are a quick and inexpensive leave behind; now ask for one that is magnetic, with a stylus and dual highlighter. Instead of a wall-calendar, give away magnetic calendar cubes for the office desk. Having one or two special features on your leave-behind item will have your customer or prospect using, and more importantly, keeping it. The price points shouldn’t break the bank, but show off your creativity and attention to detail.
  • You – How many giveaway T-shirts have you thrown away because the shirt was itchy or the logo was hideously large and unflattering? You are a consumer as well and have no doubt received the very same items that your business is trying to send out. What do you like? What type of apparel item would you keep and actually wear?  A softer, trendy V-neck perhaps or a long-sleeve with thumb-holes. Most apparel vendors have lines that are a bit more comfortable and are keeping up with today’s clothing trends. Try to think outside of the average polo when selecting apparel items so your company’s shirt doesn’t end up in the garage sale.

The right promotional item can go a long way in building your business. So take the time to find that special piece that will represent your company and brand. Use your intuition as a consumer and provide that one product that will keep you top-of-mind for any marketing venture.

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Budget Friendly Procurement Strategies in Promo Products

by Woody Kaye on August 1, 2019

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It is important to always continue strategic marketing efforts that keep your brand name visible and top-of-mind with existing and prospective customers. One of the best ways to do this is with logoed promotional products, which do not have to be expensive to be an effective “billboard” for your company.

Focus on Smart Branded Products that Add Value

It doesn’t pay to simply pick the cheapest promotional item out there and slap your logo on it. Here’s why:

  • This item may not represent your company’s brand image or industry relevance.
  • Low cost doesn’t have to mean ‘cheap’ in terms of quality, making items impractical for long-term use and requiring a higher volume – and higher cost – purchase.
  • Spend your money on lower cost items more likely to stand the test of time – the less moving parts, the better.

Instead, purchase wisely:

  • Select an industry and/or demographic-relevant item that may be used over the long-term – optimally one that solves a problem or makes life or work easier.
  • Consider selecting an item that is out of the ordinary to help you stand out and build “buzz.” While pens or refrigerator magnets have their place, try to think outside of the proverbial box so customers will think of you more often and fondly.

Do Your Research

Take the time to do research before you select a budget-friendly promotional product rather than hastily picking items in that catalog that’s been sitting on your desk for a while, or just going with the first company that pops up in the search engine. Consider this strategy:

  • Ask customers what kind of promotional product would be useful to them by conducting a quick survey, however informal. This will tell you what’s hot and what’s not.
  • Check out newly introduced products in your low-end price point being offered across multiple companies.
  • Compare prices between companies; call various firms to see if they provide any special discounts for new customers, return customers, bulk orders, end of month/quarter/fiscal, etc.

Find a Trusted Partner

Lastly, you may want to consider finding a trusted partner from which to purchase all of your branded products.  Here’s why:

  • They value your business and can provide special incentives or value-added pricing.
  • They can advise on ways to determine which low cost products provide the best return on investment.
  • Your partner would have your best interests at heart and be ready with great quality product suggestions that meet your budget and marketing objectives.

In Summary

In highlighting the top points about economical promotional product procurement, remember this:

  • Be unique but practical.
  • Represent your brand and carry through your marketing theme.
  • Don’t just pick the cheapest item on price, alone, as there are other strategic factors to consider.
  • Do research on what’s available and what your customers want.
  • Compare prices, products, and companies.
  • Pick a partner for a long-term value-added relationship.

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Branded Fall Fashion – Sure Hits

by Woody Kaye on July 29, 2019

Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound.

Top Branded Clothing for Fall

When putting together promotional items for the fall season, consider some of these top branded clothing ideas sure to appeal to your prospects, customers or employees:

  • Fleece-Lined and Micro-Fleece Jackets: These jackets offer warmth while still being lightweight, making them ideal for fluctuating temperatures and windy conditions. These jackets can be screen printed or embroidered with your corporate logo or other brand imagery.
  • Cotton Mock Turtlenecks: The fall season is all about layering, and a mock turtleneck looks nice alone or paired with a shirt or sweater, so that there is added warmth and comfort.
  • Long Sleeve Wicking Tee: Fitness enthusiasts will really appreciate branded merchandise of this nature because of its ability to keep moisture away from the body. This shirt goes the distance by providing added comfort and warmth – especially on those chilly morning runs.
  • Soft Shell Vest: This branded clothing item is both water and wind-resistant, making it an ideal addition to any fall wardrobe. It’s warm without overheating, and it offers a convenient zippered side pocket to keep keys and other valuables.
  • Full-Zip Hoodie: A long-favored look for men, women, and children, these hoodies work well with casual clothes or as part of a sporty look. They are a great way to keep the chill and wind at bay. These fashion favorites are available in a wide range of colors to suit all types of branded options and come in cozy micro-fiber and cotton blends, adding greater warmth and comfort.
  • Fleece Scarf: These cold-weather accessories look great on men and women, keeping necks warm and adding a fashionable flair. There are a wide range of colors, lengths and ways to incorporate a brand to customize for every occasion and image, including patches and embroidery.
  • Custom Suede Boots: Men and women can enjoy this comfortable and warm footwear, which look great paired with jeans or other casual attire. The interior provides more warmth with faux sheepskin while the outside offers many places to embroider a brand and logo.
  • Wool Driver’s Hat: This cap makes a fashion statement plus helps with additional warmth as the weather changes. With colors like navy, black, camel and charcoal, this practical fashion accessory adds style and coordinates with everything from business attire to casual weekend wear.
  • Leather Shopping Bag: These extra large totes work well as an eco-friendly shopping bag, but they also make for a stylish handbag. Made of high-quality leather, these large  totes have long straps and interior and exterior pockets that provide ample storage space.
  • Shawl Collared Robe: What man or woman wouldn’t want a cozy robe to slip into after a long day?  Featuring luxurious cotton velour, these robes can be embroidered with a company, product or other brand name and offer the same comfort and luxury as robes found at the spa or a hotel.
  • Slippers: Comfy, cozy slippers are perfect for those cooler evenings and mornings. Having them embroidered with a brand name and logo is one way to keep the company at the top of a customer’s mind even if they are wearing it on their feet. From terry and velour to extra fuzzy, slippers are a perfect fall indulgence.

In Summary

When it comes to fall fashions, there are a lot of possibilities for adding a brand name and logo to practical and comfortable seasonal outerwear. Keep these ideas in mind:

  • Select items that work well with layered fall looks, such as turtlenecks, long-sleeve shirts, hoodies and vests.
  • Fleece jackets, vests and scarves work well for wide-ranging temperatures and inclement weather like rain and wind.
  • Fitness enthusiasts need practical, breathable, and comfortable athletic wear to keep them comfortable on cold fall mornings. Clothing made for wicking helps to fulfill all those needs.
  • Who says fall fashion is all about going out? Everyone loves to have a plush, great-looking robe and cozy slippers to come home to!

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Organization Essentials: Branded Products to Reduce Clutter

by Woody Kaye on July 15, 2019

 

messy desk 150x150 Organization Essentials: Branded Products to Reduce ClutterIt’s a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep your brand and message top-of-mind.

 

Top Organization Promotional Products

To help keep YOU productive and organized in your promotional efforts, here we’ve compiled a quick list of some of the top organization promotional products now available that will help you help others while also achieving strategic marketing communications objectives:

 

  • Wall Calendars and Monthly Planners:  Having a large reminder of what you have to do with plenty of room to write appointments, deadlines, and important events is an excellent way to stay on top of everything you have to do in your personal and professional life. It also helps you mentally track how it will all get done and allow you to look ahead for what is to come for more effective time management. Plus, it’s great to cross things off and see how much has been accomplished.
  • Storage Totes and Bins: These portable organizers take organization with you from office to home or on the road and back again. They work great for folders and paperwork or if you have to carry product samples. The large space on all sides for a brand also makes it a great marketing vehicle for travel. These totes and bins are also just as much at home in an office as they are on-the-go, helping to keep papers from engulfing your desk.
  • Storage Cases and Bags: Don’t lose all the little things that are large on importance to you. These handy organizers will keep track of things like memory sticks and flash drives (you know, the ones that have all those important documents and pictures), keys, tools, and electronic devices or cords. These cases and bags can be kept in drawers or travel in suitcases, briefcases, and handbags to keep all that you need, organized and within reach.
  • Binders and Padfolios: When you need to track important projects and documents, binders are a great way to keep everyone on a team or in a family organized and up-to-date with all the information they need. Padfolios take it a step further and offer a way to take notes on the go while also keeping vital paperwork in a place you can find quickly.
  • Trunk Organizers: These organization promotional products are great for the person who may need to get that junk in their trunk in better order. From the mom-on-the-go who is shuttling kids to various sports to the salesman on the road who lives out of their vehicle, a trunk organizer keeps items in the trunk from shifting into one big pile and offers a way to spot and grab what’s needed.

 

Your clients and employees will love these handy organizers that are sure to be put to good use. And, you will be happy knowing that the items are clearly displaying your company logo, name, or message. Such values as productivity and efficiency may even be perceptually attributed to your brand – always a good thing.

 

In Review

Here are the main points from this blog post:

  • There is a wide array of organization promotion products, including items for the home, office, and vehicle. These include trunk organizers, storage cases and bags, storage totes and bins, binders and padfolios, and wall calendars and monthly planners.
  • Storage and organization products often have ample room to advertise and promote your brand.
  • Clients and employees will appreciate your desire to help them get organized and it will offer a way to promote that you are a productive and efficient company in the minds of those who see your organization promotion products.

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Premium Incentive Products Inspire Employee Performance

by Woody Kaye on July 8, 2019

employee incentives 150x150 Premium Incentive Products Inspire Employee PerformanceIn tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization.

While some might prefer to allocate promotional products budget toward prospects, customers and business partners, investing in employee incentive products can have an equitable impact on your bottom line. Satisfied staffers have more longevity with a company, and they’ll also go the extra mile and perform at an optimum level, thus delivering a compelling return. This might be in the form of enhanced productivity and higher caliber customer service that translates to boosted revenues and sustained profitability.

Incentive products can vary greatly, and today’s promotional merchandise marketplace has no shortage of options. Here are some ideas of premium items sure to elicit the desired level of appreciation—and that will serve as a motivator in kind:

Leather Briefcases, Backpacks, and Computer Bags are a luxurious way to treat your staff. There is a wide range of high-quality carriers that can assist your talent, including soft and supple leather duffle bags, carry-all bags, laptop bags, computer backpacks, totes and portfolios in various sizes, styles, and colors.

  • Jewelry and Watches are time-honored incentive gifts. Designs available include stainless steel and two-tone watches, bracelets and necklaces for both men and women. It’s a great way to be reminded that you support their efforts every day.
  • Mantle and Table Top clocks are beautiful décor items for a home or office in both gold and glass/crystal to rich wood mantle clocks that are an elegant way to incentivize your talent.
  • Golf Clubs and Accessories will be coveted by the golf-crazed employee, including golf clubs like putters and drivers, golf bags, golf stands, tour bags and golf shoes.
  • High Tech Gadgets are a popular item that employees will fall in love with, especially if it’s something that they might not have sprung for themselves. Great gadgets include GPS Navigation devices, iPods, headphones, portable DVD players and Blu-Ray players. Other great ideas include shelf systems that are compatible with your iPhone or iPod, an HD camcorder, digital frames and flat screen TVs.
  • Cashmere Items like beautiful throws and scarves make a gift of comfort and luxury that anyone is sure to enjoy as they wrap themselves in softness and warmth during those cold months.

In Summary

Here are some key points to remember when it comes to enhancing employee performance and incentive products:

  • Luxury products are a way to show that you truly treasure your talent and want to give them something as special as they are, including items like cashmere throws and scarves, elegant watches, and stunning jewelry.
  • Special décor items are always appreciated like mantle and table top clocks.
  • High-tech items are always a hit, especially when so much of our personal and professional lives revolve such items as iPods, DVD players, camcorders, TVs and navigation devices.
  • With so many gadgets to transport, a beautiful leather briefcase, computer case, or all-in-one bag makes for a beautiful and durable way to keep all those electronic toys at our beck and call.

 

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Logo Gear – Flag Waving Fanfare

by Woody Kaye on July 1, 2019

american flag1 300x225 Logo Gear Flag Waving Fanfare Flag Day is very important to patriots who appreciate our country and what theU.S.A.stands for in terms of freedom and rights. To honor this American spirit, there are many types of logo gear items that’ll duly show each citizen’s true colors: red, white, and blue.

 

Here we salute logo gear that will help the recipient exhibit their American price and celebrate Flag Day, Independence Day, and every other day of the year they spend on American soil:

 

  • Polyester American Flags with Poles: Show your pride with logo gear that offers a flag pole to raise the American flag alongside your company’s branded flag, illustrating what your brand stands for.
  • American Car Window Flag: Pride can travel, too, by displaying an American Flag on a car window. This is a way recipients can share the message about what they believe in as well as what your company represents.
  • American Flag Post-It Notes: Others will take note of just how patriotic a company is when company info is imprinted on Post-It Notes that are in the shape and design of the American flag.
  • American Flag Luggage Tags: Get your company name and information imprinted on luggage tags so travelers can take your patriotic message with you on the road across the city, country and around the world.
  • Key Rings: A beautiful metal key ring that shows love of your country’s flag provides a subtle message to others about the pride you feel as a citizen. These can be engraved with a company logo and/or brand message.
  • Cooler Pack: Whether taken it to the game, beach, or picnic, this is a colorful way to show off American pride while keeping goodies cool and fresh.
  • Canvas Bag: This practical gear shows off the American flag in all its glory while providing plenty of room to store essentials. These are particularly great for shopping trips where the brand will be highly visible to many.

 

Flags aside, there are all sorts of logo gear showcasing the deep rich colors of the American flag – from clothing and hats to bags, cell phone covers, and umbrellas. From the fun and whimsical to the practical, the choices are endless. Each makes a dramatic and bold statement about your pride and appreciation for the American way.

 

In Summary

The main points in this blog post are:

  • The American flag is an excellent symbol for promotional products to enjoy on Flag Day or any day of the year
  • Patriotic promotional products represent pride in country – an emotion you can readily associate with your company and brand.
  • Gear can include actual flags to items you can take with you like car window flags, luggage tags, and coolers.
  • Post-It notes, key chains, and canvas bags are useful items that also provide a great, eye-catching way to show off your national pride.

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