November 2015

To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye November 18, 2015
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Promo Products Rule ROI

by Woody Kaye November 11, 2015
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With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the […]

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