December 2016

New Year, New You: Top Trends in Health, Fitness, and Beauty Branded Merchandise

by Woody Kaye December 28, 2016

With the New Year upon us, it is time to revisit those resolutions to get in shape and take better care of the body, mind, and spirit– and encourage your customers, employees and business partners in kind. To help those within your network achieve their wellness goals in the New Year while also increasing your […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye December 28, 2016

A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Urban Line Apparel Trends

by Woody Kaye December 15, 2016

Source: Urban Line Apparel Trends. Urban clothing lines are trending throughout the apparel industry. Every major brand now has a line that is featuring items influenced by the fashion world outside of the workplace. People’s lives are becoming more transient, travel has become easier and more efficient, and technology has made everything and everyone more […]

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Promotional Products Effectively Promote Corporate Social Responsibility

by Woody Kaye December 15, 2016

Modern companies have realized the importance of presenting their corporate social responsibility vision–how they are taking care of the environment, their customers, and their employees in a way that respects diversity and well-being of all interests. While these policies are often found within the confines of corporate documents like annual reports and business plans, there […]

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Health-Minded Corporate Logoed Gifts

by Woody Kaye December 15, 2016

With more concern and focus on health and wellness in the workplace, it makes sense to address the issue in your corporate logoed gifts strategy, whether the recipient be internal staff; current business partners, clients or customers; or would-be prospects. When customers and employees know you have their health at heart, it helps strengthen those […]

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The Popularity and Value of Pens as Promotional Products

by Woody Kaye December 15, 2016

  One of the most popular and enduring promotional products has been the pen. And with good reason as pens are a ubiquitous front-line, high-use, readily visible tool in the business world and beyond.  For these and other reasons, including their affordable price point, pens are one of the most practical promotional products on the […]

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The Power of Thanks: Leveraging Promotional Products to Show Appreciation

by Woody Kaye December 15, 2016

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for […]

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Event Essentials: 5 Promotional Products That Pull

by Woody Kaye December 15, 2016

From trade show “goody bags” to more informal takeaway items, promotional products are an essential ingredient for attracting booth and table traffic and establishing a corporate image while also ensuring your brand stays top-of-mind well after the event is over.  Events are a well-honed channel for branded merchandise for one simple reason: they work!  They […]

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Organization Essentials: Branded Products That Cut the Clutter

by Woody Kaye December 15, 2016

It is almost a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also […]

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