Selecting Branded Merchandise Made in the USA

by Woody Kaye on August 15, 2017

Where branded merchandise is concerned, businesses and consumers have become accustomed to seeing a non-U.S. country on the label relative to where the item was manufactured. Producers of such branded merchandise have chosen to develop their goods outside of the USA due, in large part, to the economies of scale and cost controls of manufacturing outside of American borders.

However, in recent years there has been a surge in demand for American-made products, promotional and otherwise. Here we’ll spotlight a few product categories where more “Made in the USA” goods can now be found.

Go American!

Despite the labor cost challenges and other operational issues, the tide is turning as more consumers are taking a nationalist stand with their pocketbooks and selecting products made in the USA—even if they cost more.

According to a survey conducted by Perception Research Services International, 80% of U.S. consumers recognize the “Made in the USA” label and 76% say that this label positively influences their purchase decisions because they equate it with quality, patriotism, and the need to boost what has been a sagging economy. More consumers are moving away from the “consumption society” mentality, preferring a more traditional and environmentally sensitive view of the world. That is, if products are made better, then they last longer and do not have to be thrown away as often.

Branded Merchandise from America

Certain product categories are offering more American manufactured items amid growing demand for domestic goods:

  • Markers and pens are making their mark as a domestic product, including more unique, customized, and functional types of pens and markers in a wide range of colors with a range of pen features and functions.
  • Paper products like calendars, coloring books, diaries and decals are also growing in domestic production as printing technology has advanced to the point where manufacturers are able to lower their costs and become more price-competitive as well as provide a greater range, variety and value for customers.
  • Domestically manufactured hats, clothing, and bags are also on the rise as consumers associate an enhanced level of quality with such apparel items. The rise in using recycled materials for bags and clothing has enabled American manufacturers to save money on materials and fabrics, thereby passing on a lower cost price that is palpable to customers.

 In Summary

Here is a summary of the main points about branded merchandise and buying American:

  • Surveys show that more Americans now want to buy American regardless of whether it costs more or not because domestic merchandise represents quality, patriotism, and a boost to the economy.
  • Consumers would prefer better made merchandise so they do not create as much waste and overly consume, which puts stress on the environment.
  • More industries are increasing their domestic production of certain products, including markers, pens, paper and promotional goods, clothing, hats and bags.

References

http://counselor-digital.com/publication/?i=131646&p=32

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