Event Essentials: 5 Promo Products That Pull

by Woody Kaye on November 20, 2017

tradeshow 150x150 Event Essentials: 5 Promo Products That PullFrom trade show “goody bags” to more informal takeaway items, promotional products are an essential ingredient for attracting booth and table traffic and establishing a corporate image while also ensuring your brand stays top-of-mind well after the event is over.  Events are a well-honed channel for branded merchandise for one simple reason: they work!  They key is offering promotional products that are high quality, memorable, and suited for the audience at hand. This is with respect to gender, industry, and interests.

Many companies prefer to think outside of the box, beyond standard offerings like candy, pens, and pins.  Here are examples of giveaway ideas that have been especially popular recent months and have proven to be successful as an event-based promotion tool:

  • Car Coasters: These innovative promotional products serve a practical purpose while also keeping your name in front of customers every day. These ingenious items keep vehicle cup holders dry from all those cups of coffee and other drinks that are kept at hand on commutes or around town. There is even a handy finger slot that makes it easy to lift out the cup holder for cleaning. Plus, it can be imprinted with a full color bleed to best showcase your imagery and company information.
  • Purse Hanger: Despite its name, this is a great item for either women or men. Offering both convenience and portability to trek with ease, this unique polished metal purse hanger features a sturdy hook, allowing a handbag, briefcase, computer bag or shopping bag to hang free from the floor. It’s a great idea to keep belongings safe, clean, and at hand. These promotional products include an emblem that accepts a four-color process printing and even come with a handsome gift box.
  • Ear Buds: With so many devices now offering portable audio capabilities, event attendees gravitate toward these ear accessories since they work with MP3 devices, iPhones and other cell phones, laptops and more. Ear buds have become truly indispensible, and one never has too many for use at home, the office, the gym and during leisure activities. These often come with a carrying case to help them avoid getting tangled.
  • Cell Phone Holder/Stress Reliever: Now here’s a cute item that does triple duty. In addition to clearly brandishing your brand, this promotional product also keeps your cell phone well at hand. When stressed, just give it a few squeezes to release some tension. Available in a range of shapes and sizes, some of which resembling sports equipment or comfy furniture, this is novel event merchandise that’ll have ‘em talking.
  • Pedometer: When working toward fitness goals, every step counts. Count them with promotional pedometers, which come equipped with a belt clip, a top-view LCD display, and an energy auto shut-off feature. Whether attendees are tracking their steps around the block or at the conference center, these dandy devices will keep your company close to their heart.

In Summary

Here are just a few of the many popular and inventive promotional products that are serving their purpose well at events and trade shows:

Effective promotional items provide convenience and solve problems like a car coaster that keeps vehicle cup holders clean and dry.

  • Popular promotional items also relate to top technology trends like ear buds and cell phone holders.
  • Everyone values gadgets, including those that help with personal goals like health and fitness. Clip-on pedometers score a win on all fronts.

 

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