Woody Kaye

Premium Incentive Products Enhance Employee Performance

by Woody Kaye January 8, 2018

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization. While some might prefer to allocate promotional products budget toward […]

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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye December 26, 2017

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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Emerging Branded Merchandise Best Practices

by Woody Kaye December 18, 2017

Having a concerted strategy and well-honed process for selecting branded merchandise is important for any  organization that wants to maximize results from their promotional efforts. Rather than guessing what logo products and related marketing mechanisms might prove effective, discern in advance what has been successful for other companies in the same, or comparable, industries.  With […]

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Promotional Food Products Cook Up Tasty Sales

by Woody Kaye December 11, 2017

Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool.   In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales.   Top Performing Promotional Food […]

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Penny Productivity: Effective Branded Products under $1

by Woody Kaye December 4, 2017

    Budgets are tighter than ever during this tough economy, but it doesn’t mean you have to compromise your promotional efforts with ineffective promotional items you can procure on the cheap. It simply means you have to search for a company that can help you strategize lower cost methods that will help you achieve […]

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Organization Essentials: Branded Products That Cut the Clutter

by Woody Kaye November 27, 2017

  It’s a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep […]

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Event Essentials: 5 Promotional Products That Pull

by Woody Kaye November 20, 2017

From trade show “goody bags” to more informal takeaway items, promotional products are an essential ingredient for attracting booth and table traffic and establishing a corporate image while also ensuring your brand stays top-of-mind well after the event is over.  Events are a well-honed channel for branded merchandise for one simple reason: they work!  They […]

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The Power of Thanks: Leveraging Promotional Products to Show Appreciation

by Woody Kaye November 13, 2017

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for […]

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