Woody Kaye

The Power of Thanks: Leveraging Promotional Products to Show Appreciation

by Woody Kaye November 13, 2017

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for […]

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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye March 28, 2016

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye November 18, 2015
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Promo Products Rule ROI

by Woody Kaye November 11, 2015
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With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the […]

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Branded Merchandise Must Have’s Under $10

by Woody Kaye October 28, 2015
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Branded merchandise doesn’t have to eat up your entire marketing budget, and one can look beyond pens and magnets for low-cost options. Check out these top ten low-cost promotional products that can effectively help you achieve strategic goals: Brilliant Branded Merchandise Below $10 Apparel – While you may think apparel is off-limits at this price […]

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Budget Friendly Promotional Product Procurement Strategies

by Woody Kaye October 14, 2015
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It is important to always continue strategic marketing efforts that keep your brand name visible and top-of-mind with existing and prospective customers. One of the best ways to do this is with logoed promotional products, which do not have to be expensive to be an effective “billboard” for your company. Focus on Smart Branded Products […]

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Popular Branded Fall Fashion

by Woody Kaye October 1, 2015
Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound. Top Branded Clothing for Fall When putting […]

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Eco-Friendly Branded Merchandise: Popular Green Promotional Products

by Woody Kaye September 16, 2015
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Corporate social responsibility is all the rage – even when it comes to branded merchandise. After all, environmentally conscious “green” promotional products are a great way to convey specific brand messages and enhance logo visibility while simultaneously showcasing the company’s care and concern for planet Earth. Recycled, Reclaimed, Renewed Items Green promotional products come in […]

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