Woody Kaye

Spring Fling: Fresh Promotional Product Ideas

by Woody Kaye March 5, 2018

Spring time is the season of renewal and rebirth. It’s the time of year to think about clearing out and reorganizing and taking a new look at how you do things. Helping your clients and employees take a fresh approach in various aspects of their lives – and in a way that promotes your brand […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye February 12, 2018
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Premium Incentive Products Enhance Employee Performance

by Woody Kaye January 8, 2018

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization. While some might prefer to allocate promotional products budget toward […]

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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye December 26, 2017

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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Emerging Branded Merchandise Best Practices

by Woody Kaye December 18, 2017

Having a concerted strategy and well-honed process for selecting branded merchandise is important for any  organization that wants to maximize results from their promotional efforts. Rather than guessing what logo products and related marketing mechanisms might prove effective, discern in advance what has been successful for other companies in the same, or comparable, industries.  With […]

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Promotional Food Products Cook Up Tasty Sales

by Woody Kaye December 11, 2017

Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool.   In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales.   Top Performing Promotional Food […]

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Penny Productivity: Effective Branded Products under $1

by Woody Kaye December 4, 2017

    Budgets are tighter than ever during this tough economy, but it doesn’t mean you have to compromise your promotional efforts with ineffective promotional items you can procure on the cheap. It simply means you have to search for a company that can help you strategize lower cost methods that will help you achieve […]

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