Marketing and Branding

Father’s Day-Inspired Promotional Products

by Woody Kaye June 11, 2018

  When it is time each year to honor those hard-working and dedicated dads, it’s also a great time to identify those notable promotional products that guys gravitate toward. Here is a rundown of category-specific, Father’s Day-inspired promotional products that are particularly suited for men – those with children and without:                                                                                                      Sports Fans: […]

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Branded BBQ Gear for Memorial Day and Beyond

by Woody Kaye May 29, 2018

With the Memorial Day holiday looming and with summer nipping at its heels, now is a great time to start considering branded products around the season’s favorite pastime—barbecuing!   We’ve rounded up a list of hot branded products to help kick the imminent outdoor BBQ bonanza into high gear while keeping your brand name or […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye February 12, 2018
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Premium Incentive Products Enhance Employee Performance

by Woody Kaye January 8, 2018

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization. While some might prefer to allocate promotional products budget toward […]

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Promo Products Rule ROI

by Woody Kaye November 11, 2015
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With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the […]

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Branded Merchandise Must Have’s Under $10

by Woody Kaye October 28, 2015
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Branded merchandise doesn’t have to eat up your entire marketing budget, and one can look beyond pens and magnets for low-cost options. Check out these top ten low-cost promotional products that can effectively help you achieve strategic goals: Brilliant Branded Merchandise Below $10 Apparel – While you may think apparel is off-limits at this price […]

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Popular Branded Fall Fashion

by Woody Kaye October 1, 2015
Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound. Top Branded Clothing for Fall When putting […]

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Eco-Friendly Branded Merchandise: Popular Green Promotional Products

by Woody Kaye September 16, 2015
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Corporate social responsibility is all the rage – even when it comes to branded merchandise. After all, environmentally conscious “green” promotional products are a great way to convey specific brand messages and enhance logo visibility while simultaneously showcasing the company’s care and concern for planet Earth. Recycled, Reclaimed, Renewed Items Green promotional products come in […]

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