Marketing and Branding

To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye November 18, 2015
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Promo Products Rule ROI

by Woody Kaye November 11, 2015
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With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually deliver the […]

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Branded Merchandise Must Have’s Under $10

by Woody Kaye October 28, 2015
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Branded merchandise doesn’t have to eat up your entire marketing budget, and one can look beyond pens and magnets for low-cost options. Check out these top ten low-cost promotional products that can effectively help you achieve strategic goals: Brilliant Branded Merchandise Below $10 Apparel – While you may think apparel is off-limits at this price […]

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Popular Branded Fall Fashion

by Woody Kaye October 1, 2015
Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound. Top Branded Clothing for Fall When putting […]

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Eco-Friendly Branded Merchandise: Popular Green Promotional Products

by Woody Kaye September 16, 2015
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Corporate social responsibility is all the rage – even when it comes to branded merchandise. After all, environmentally conscious “green” promotional products are a great way to convey specific brand messages and enhance logo visibility while simultaneously showcasing the company’s care and concern for planet Earth. Recycled, Reclaimed, Renewed Items Green promotional products come in […]

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4 Tips for Trade Show Giveaway Success

by Woody Kaye September 4, 2015
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We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the […]

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Premium Incentive Products Enhance Employee Performance

by Woody Kaye October 5, 2012

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization.   While some might prefer to allocate promotional products budget […]

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Promotional Products Go Mobile

by Woody Kaye September 21, 2012

  With an abundance of individuals using their mobile devices such as a cell phone, PDA or tablet device, for both personal and professional tasks, offering promotional products geared toward these “go-gadgets” is a sure fire way to make the most of your marketing dollar. Today, mobile gear reigns supreme, so it’s no wonder that […]

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Promotional Product Picks Promote Productivity

by Woody Kaye July 11, 2012

In today’s fast-paced, double-duty world, it seems like everyone is trying to do more with less time in all facets of their lives. To help your staff, customers, clients and partners become as productive as possible, consider a promotional product that helps them be more efficient and effective while driving your brand visibility. The feelings […]

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