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April Showers: Popular Promotional Products for Wet Weather

by Woody Kaye April 1, 2018

It’s said that we must endure those April showers to enjoy the full glory of spring flowers that signal the start of a fresh, bright season. But, traversing amid rainy weather can present its share of challenges. Here’s a list of popular promotional products designed to keep the recipient high and dry:   Umbrellas – […]

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Spring Fling: Fresh Promotional Product Ideas

by Woody Kaye March 5, 2018

Spring time is the season of renewal and rebirth. It’s the time of year to think about clearing out and reorganizing and taking a new look at how you do things. Helping your clients and employees take a fresh approach in various aspects of their lives – and in a way that promotes your brand […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye February 12, 2018
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Premium Incentive Products Enhance Employee Performance

by Woody Kaye January 8, 2018

In tandem with fostering customer loyalty, a company must also cultivate employee loyalty through a culture that motivates and rewards staffers for superior performance. Such rewards and incentives can be in the form of promotional incentive products to deepen an employee’s commitment to the organization. While some might prefer to allocate promotional products budget toward […]

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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye December 26, 2017

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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Emerging Branded Merchandise Best Practices

by Woody Kaye December 18, 2017

Having a concerted strategy and well-honed process for selecting branded merchandise is important for any  organization that wants to maximize results from their promotional efforts. Rather than guessing what logo products and related marketing mechanisms might prove effective, discern in advance what has been successful for other companies in the same, or comparable, industries.  With […]

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Promotional Food Products Cook Up Tasty Sales

by Woody Kaye December 11, 2017

Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool.   In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales.   Top Performing Promotional Food […]

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Organization Essentials: Branded Products That Cut the Clutter

by Woody Kaye November 27, 2017

  It’s a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep […]

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Event Essentials: 5 Promotional Products That Pull

by Woody Kaye November 20, 2017

From trade show “goody bags” to more informal takeaway items, promotional products are an essential ingredient for attracting booth and table traffic and establishing a corporate image while also ensuring your brand stays top-of-mind well after the event is over.  Events are a well-honed channel for branded merchandise for one simple reason: they work!  They […]

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