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The Power of Thanks: Leveraging Promotional Products to Show Appreciation

by Woody Kaye November 13, 2017

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for […]

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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye March 28, 2016

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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My 5 Favorite Promotional Products

by Michelle McCafferty December 9, 2015
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Source: My 5 Favorite Promotional Products Working for the industry’s leading distributor makes me pretty hard to impress when it comes to promotional products, but there are 5 types of items I never turn down: Drink ware: Though I’ve always been a collector of coffee cups, my stockpile has exploded in the past few years in […]

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To Give is to Achieve: Corporate Gift Guidelines

by Woody Kaye November 18, 2015
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A corporate gift does not have to be serious or stuffy in nature. Instead, it should be reflective of a company’s brand and philosophy, and meaningful to the recipient so that it resonates and deepens the relationship–whether the recipient is a customer, vendor, or employee. And, corporate gifting need not be complicated or expensive. Here […]

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Popular Branded Fall Fashion

by Woody Kaye October 1, 2015
Branded Items for Fall

The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound. Top Branded Clothing for Fall When putting […]

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4 Tips for Trade Show Giveaway Success

by Woody Kaye September 4, 2015
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We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the […]

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Selecting Branded Merchandise Made in the USA

by Woody Kaye March 22, 2013

 Where branded merchandise is concerned, businesses and consumers have become accustomed to seeing a non-U.S. country on the label relative to where the item was manufactured. Producers of such branded merchandise have chosen to develop their goods outside of the USA due, in large part, to the economies of scale and cost controls of manufacturing […]

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Promotional Products Effectively Promote Corporate Social Responsibility

by Woody Kaye March 1, 2013

 Modern companies have realized the importance of presenting their corporate social responsibility vision–how they are taking care of the environment, their customers, and their employees in a way that respects diversity and well-being of all interests. While these policies are often found within the confines of corporate documents like annual reports and business plans, there […]

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Health-Minded Corporate Logoed Gifts

by Woody Kaye February 8, 2013

With more concern and focus on health and wellness in the workplace, it makes sense to address the issue in your corporate logoed gifts strategy, whether the recipient be internal staff; current business partners, clients or customers; or would-be prospects. When customers and employees know you have their health at heart, it helps strengthen those […]

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