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Does Branded Merchandise Work for Fund Raising?

by Woody Kaye December 26, 2017

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: […]

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Emerging Branded Merchandise Best Practices

by Woody Kaye December 18, 2017

Having a concerted strategy and well-honed process for selecting branded merchandise is important for any  organization that wants to maximize results from their promotional efforts. Rather than guessing what logo products and related marketing mechanisms might prove effective, discern in advance what has been successful for other companies in the same, or comparable, industries.  With […]

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Promotional Food Products Cook Up Tasty Sales

by Woody Kaye December 11, 2017

Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool.   In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales.   Top Performing Promotional Food […]

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Organization Essentials: Branded Products That Cut the Clutter

by Woody Kaye November 27, 2017

  It’s a new year – the quintessential time to simplify and de-clutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep […]

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Event Essentials: 5 Promotional Products That Pull

by Woody Kaye November 20, 2017

From trade show “goody bags” to more informal takeaway items, promotional products are an essential ingredient for attracting booth and table traffic and establishing a corporate image while also ensuring your brand stays top-of-mind well after the event is over.  Events are a well-honed channel for branded merchandise for one simple reason: they work!  They […]

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The Power of Thanks: Leveraging Promotional Products to Show Appreciation

by Woody Kaye November 13, 2017

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for […]

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My 5 Favorite Promotional Products

by Michelle McCafferty December 9, 2015
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Source: My 5 Favorite Promotional Products Working for the industry’s leading distributor makes me pretty hard to impress when it comes to promotional products, but there are 5 types of items I never turn down: Drink ware: Though I’ve always been a collector of coffee cups, my stockpile has exploded in the past few years in […]

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4 Tips for Trade Show Giveaway Success

by Woody Kaye September 4, 2015
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We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the […]

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Selecting Branded Merchandise Made in the USA

by Woody Kaye March 22, 2013

 Where branded merchandise is concerned, businesses and consumers have become accustomed to seeing a non-U.S. country on the label relative to where the item was manufactured. Producers of such branded merchandise have chosen to develop their goods outside of the USA due, in large part, to the economies of scale and cost controls of manufacturing […]

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Promotional Products Effectively Promote Corporate Social Responsibility

by Woody Kaye March 1, 2013

 Modern companies have realized the importance of presenting their corporate social responsibility vision–how they are taking care of the environment, their customers, and their employees in a way that respects diversity and well-being of all interests. While these policies are often found within the confines of corporate documents like annual reports and business plans, there […]

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