branded bbq

by Woody Kaye on May 6, 2019

frugal gift ideas mothers day 1 intro lg 150x150 branded bbq 

With Mother’s Day just around the corner, it’s a fine time to start thinking about logoed merchandise that will particularly appeal to the ladies within your recipient base – and that will resonate with moms in particular. Here are some holiday-inspired, female-friendly logoed merchandise that blends practicality with indulgence and brand recognition to boot:

 

  • Robes and Slippers: Most ladies love to slip into a plush microfiber robe or a kimono-style waffle robe and cozy slippers when lounging at home or while travelling. These embroidery-suited items will help them relax and make them feel as though they are at the spa all year through!Spa Kits and Mini Massagers: With so much on their plate, gals everywhere covet gifts that help them relax and unwind. Give her something she can pamper herself with like a brandable spa kit, which includes a manicure or pedicure set, or a mini massager that helps alleviate the tension. With these promotional items, she will be sure to take more than a moment to care for herself and will associate your brand with the enjoyable experience.
  • Perfume Atomizer: Help women enjoy a favorite fragrance on-the-go with a personalized perfume atomizer. Engraving a silver or chrome-plated atomizer provides something personal that she will definitely love and regard as a keepsake for many years to come.
  • Handbag Accessories:  Any type of handbag accessory is practical promo merch that will help her stay organized and appreciative. And, the market is rife with such offerings – from a cosmetics compact for her touch-ups while she travels, to smartphone cases in lovely feminine colors, to purse hanger keychains that will keep her keys at-the-ready no matter how large, deep or full her pocketbook may be.
  • Chocolate: Nearly every woman is sure to enjoy one of many decadent delights that may be imprinted with a company identity, including everything from large chocolate bars to sweet individually-wrapped nibbles.
  • Florals: From luggage and tote bags to kitchen and office accessories, floral designs add a feminine and colorful touch to any promotional gift.

 

In Review

Here are the main points from this blog post:

  • There are many great logoed merchandise gift ideas that will be sure to please women recipients.
  • Treat her with comfort and luxury by giving her robe, slippers, a spa kit and/or mini massager. This way, she can relax and enjoy her day!
  • Personalized products mean a lot, especially items like picture frames, photo albums, and perfume atomizers.
  • Go practical with handbag accessories that keep the busy gal on-the-go organized.

 

 

 

 

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apple gift 150x150 Health Minded Corporate Logo GiftsWith more concern and focus on health and wellness in the workplace, it makes sense to address the issue in your corporate logoed gifts strategy, whether the recipient be internal staff; current business partners, clients or customers; or would-be prospects. When customers and employees know you have their health at heart, it helps strengthen those bonds of loyalty and motivates them to continue working with you.

There is a wide array of health-minded corporate logoed gifts on the market today starting at extremely budget-friendly price points.  We’ve done the heavy lifting to gather this quick list of some popular health and fitness-minded merchandise that can be branded with your logo:

  • Pedometers track just how far a person can go with their exercising each day, including steps taken, distance walked, and calories burned. You may choose pedometers in different sizes – even those with wide screens for clearer viewing – and a wide range of colors to match your logo and company colors. Some pedometers even have extra features, such as BMI and body fat measurement functions to track progress on health goals.
  • Heart Rate/Pulse Rate Watches help ensure that you keep your heart rate and pulse rate at a safe level when exercising and even when at rest. This can help a person better understand how their body is working to ensure they are exercising effectively and generally staying on track.
  • Multi-function Exercise Sets provide a way to address many areas of the body that may need some attention with respect to physical fitness. As a gym-on-the-go, these sets make it easy to exercise anywhere, anytime plus it allows you to put your logo on more than one item! Typically, these sets include exercise items like a pedometer, jump rope, stretch exercise band, hand grip and sport towel. Other kits are also available for specific exercise or health interests like a walking enthusiast’s kit or a wellness kit.
  • Individual pieces of exercise equipment also make good corporate logoed gifts, including such items as an exercise ball, jump rope, yoga mat and stretch band. Each of these is a great portable exercise tool that will help a person stay in shape at home, at the office and even on the road.

In Review

In summarizing some of the best ideas for health-oriented corporate logoed gifts, consider these options:

  • Pedometers and heart rate/pulse rate watches all help a person track their progress on health and exercise goals, providing a way to celebrate any accomplishments and understand how much more needs to be done.
  • Multi-function exercise sets help take an exercise regimen on the road or to the office while offering a way to undertake multiple types of exercises to address all parts of the body.
  • Many types of individual exercise equipment are available to appeal to certain people’s preference for types of exercise, such as strength building, yoga, and cardiovascular exercise.

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rain cloud glossy 150x150 April Showers: Top NEW Promo Products for Wet Weather

It’s said that we must endure those April showers to enjoy the full glory of spring flowers that signal the start of a fresh, bright season. But, traversing amid rainy weather can present its share of challenges. Here’s a list of popular promotional products designed to keep the recipient high and dry:

 

  • Umbrellas – Whether you are considering compact retractable portable umbrellas, large diameter golf umbrellas, or stadium umbrellas, these popular promotional products are available in a wide range of sizes, colors, and logo options to make a bold and highly visible statement while offering shelter from the storm.
  • Custom Rain Boots – These are a unique, functional, fashionable and comfortable way to keep shoes from getting sopping wet. You’ll be able to help your staff or customers keep their feet warm and dry in these brandable unisex rain boots that are easy to pull on and are designed with a cozy lining and buckle closures. The non-slip, flexible outsole helps maintain steady footing on those wet sidewalks and pavements. Your logo can be imprinted on these to ensure the wearer puts his or her best foot forward!
  • Ponchos – These are popular promotional products that are practical because they can cover most of your outfit to keep you dry on a dash from the parking lot to your office building or during a downpour at your favorite sporting event.  These usually include a hood and can be reused again and again. They are great to give out in multiples so your clients or employees have one to keep in their office, one that can stay in the car, and one to have at home. They are available in a spectrum of colors and can be easily imprinted with company names, logos and verbiage.
  • Rain Coats – From windbreakers with detachable hoods to weatherproof jackets for men and women, everyone can use an extra rain coat to have on hand for a sudden downpour. These can also be imprinted with a large logo on the back or just a small feature on a pocket or lapel.
  • Internet Weather Forecasters – Stay on top of the weather with this handy forecasting device with Internet-powered wireless capability. This technology can provide accurate weather forecasts for thousands of locations across theUnited States andCanada, including temperature and weather conditions like rain, wind, and sun. It’s good to know what weather is on the horizon so plans can be made and travel provisions packed accordingly.

 

In Review

Here are the main ideas from this blog post to keep in mind as you seek popular promotional products this spring:

  • Popular promotional products during the spring season include those that can keep you dry.
  • Umbrellas are a top pick as you can never have too many in different sizes and colors to keep in your handbag, backpack, car, office desk drawer or garage.
  • Custom rain boots make a fashion statement while keeping you dry and warm.
  • Ponchos and rain coats are two outwear favorites to protect clothing and keep you dry on those soggy days.
  • Keep an Internet weather forecaster close by at home or the office to stay on top of sudden weather changes.

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Post image for Urban Line Logo Golf Apparel Trends

Source: Urban Line Apparel Trends.

Urban clothing lines are trending throughout the apparel industry. Every major brand now has a line that is featuring items influenced by the fashion world outside of the workplace. People’s lives are becoming more transient, travel has become easier and more efficient, and technology has made everything and everyone more accessible. We are also seeing a cultural movement within our professional relationships where people are connecting on a casual and personal level more often. We no longer have a separation of work and life, and with that, people are dressing in such a way that adheres to this new lifestyle. Professionals want to be comfortable yet well-dressed and these new lines of apparel are making that easier. We need our clothing to perform in all aspects of our lives. Active wear and specific fabrics are making this possible. These apparel trends started to pop up about six years ago in the apparel industry and with each season continue to evolve and become more refined.

Major brands are responding. We are striving to have less “stuff” and consumers are expecting the items we purchase to last longer and fit better. Fabric in these lines are more comfortable, well-made and customers are willing to pay the price for these luxuries. You’ll also notice patterns such as camouflage and regional trends such as pigment dyed are making a major statement. It is a very exciting time in the apparel industry as technology is making it possible for today’s clothing to wear better, look better and be more functional than ever before.

In the words of Nike, There’s Always Better!

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trade-show-giveaways

We’ve all been to trade shows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building. Therefore the challenge for those of you who exhibit at shows is: How do you choose a promotional product that has a long shelf-life, will be a lightning rod for attendees at the show and will simultaneously give your brand and marketing message maximum exposure?trans Four Tips for Trade Show Swag Success

The answer? Show that you C.A.R.E.

  • Category? Pens, caps, bags, desk / computer items and drinkware represent over 40% of the promotional products industry. People use these products. The trick is to find an item within one of these categories that meets your standards for quality, creativity, usefulness and end user appropriateness. Avoid anything that’s perceived as ‘seen that done that’. Choose bright colors or unusual shapes and sizes to spark interest.  Remember the goal:  Select an item that your prospect will use and use often. Frequent use will lead to more impressions and greater brand awareness.
  • Appropriate? You also want to consider audience appropriateness when choosing a promotional item. You probably wouldn’t give a fridge magnet to a CEO, a mouse pad to fishermen or a $1 tape measure to a professional builder. Similarly you will help the prospect connect your brand with the service you provide when you tie the item to your industry. Financial services companies often give away calculators, pens, pads and clocks; technology companies mouse pads, usb’s, keyboard and monitor cleaners; travel companies luggage tags, bags and passport wallets.  If the item doesn’t have industry applications at least make sure it mirrors your image.  Are you promising above average service, value or quality? Choose an item that compliments and doesn’t detract from the image.
  • ROI? The key to developing an effective marketing and advertising strategy is to utilize best practices that maximize return on investment (ROI). To that end be aware that the average cost per impression of an ad specialty item is $.004 versus $.019 for newspapers, $.033 for a national magazine and $.019 for primetime TV1. In addition the recipient of a trade show give away has typically been prequalified by virtue of their show attendance making them a highly targeted prospect which will drive up the effectiveness of your campaign. If your giveaway accentuates your value proposition it will drive up your ROI further. If you claim to be a Mercedes or even a Toyota in your industry space don’t give out anything that reminds the recipient of a Pinto.
  • Entertainment? In order to increase brand awareness an effective trade show give away must be functional, attractive, have longevity and whenever possible contain a fun factor. The ultimate goal is to create buzz, visibility and for prospects to positively engage. It’s working if you see ‘em smile….and a smile is your best referral source. At the very least the item must be useful. Usefulness means your brand, contact information and marketing message are being seen over and over by your target audience which increases the likelihood of them calling you to place an order.

Show that you CARE and you will reap a harvest of goodwill with prospects and clients and propel your brand to higher and higher levels.

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20131 Promotional Product Picks Promote Productivity

With the New Year upon us, it is time to revisit those resolutions to get in shape and take better care of the body, mind, and spirit– and encourage your customers, employees and business partners in kind. To help those within your network achieve their wellness goals in the New Year while also increasing your company’s visibility, it’s wise to structure your upcoming branded merchandise campaigns around health, fitness, and beatify products.

Here we detail some of the top trends in health-related branded merchandise that’ll make the recipient feel good on the inside and out while concurrently achieving strategic promotional objectives:

  • Yoga mats are very popular as the practice has rapidly increased in popularity for its ability to trim and strengthen the body while calm the mind and alleviate stress. As a branded product that you can give your clients and staff, there is considerable room to advertise your company thanks to the various mat styles and print customization options now available. Even better is when you can supply your clients and employees with a yoga mat that can be rolled into a convenient carrying bag with a handle, which provides a second place to get your company mark and message noticed with an imprint.
  • Sports armbands for electronics have become more important as runners, walkers, and exercise enthusiasts rely on music or audio books to motivate them through their routine.  Your clients and staff will love this convenient accessory where they can safely store their iPod or MP3 player while they exercise, keeping it clear of harsh weather elements as well as ensuring it doesn’t drop or get damaged.
  • Fitness journals are being used more often to track progress, especially as more walkers and runners and weight lifters want to keep on top of what they have accomplished and set new goals to go farther or faster. Tracking your fitness accomplishments is certainly a great motivator to stay on track with those resolutions.
  • Calorie/Fat/Carb counter guides are also a good way to stay on top of health goals in the New Year. It’s become so popular that even restaurants in some states must now publish their calorie and nutrition information, which makes it easier to track this information and manage dietary intake as a key factor for losing weight.
  • Hand sanitizer continues to grow in popularity as more people seek to avoid germs in order to stay healthy. These branded merchandise bottles now come in all sizes, including those that go on a key chain or clip up to larger bottles for the desk or counter.

In Review

To summarize some of the popular trends in health, fitness, and beauty branded merchandise, here are some products to consider to help staff, clients and others achieve their New Year self-improvement goals:

  • Yoga is hot for helping both the body and mind, so yoga mats and yoga mat bags are a well-loved promotional item.
  • Sports armbands help exercise enthusiasts protect their electronics while they run, walk, and workout so they can remain motivated while they sweat it out.
  • Fitness journals and food counter guides help to track progress on goals and stay on target with specific health and fitness goals or resolutions plus serve as motivators when it’s easy to see just how far a person has come!

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thank you 150x150 Promotional Products Express Thanks, Appreciation

When devising a promotional products strategy for your business, beyond trade show and event giveaways it’s also important to plan for products that convey just how much you appreciate your customers and/or employees while also achieving the intended external or internal marketing objective. Appreciation-based merchandise inherently says “thanks for doing business with us,” “thanks for your continued support” or “thanks for working hard” among similar sentiments.  Of course, the higher dollar value of appreciate-oriented promotional products, the higher perceived value—and emotional impact—it will have on the recipient.

Here are some popular promotional products that duly show gratitude while also providing enough room for you to include a personalized message that illustrates you are truly thankful for the recipient:

  • Gift Baskets: A perennial favorite, gift baskets are a bountiful way to extend a wholehearted thanks to a group of people or even just one special person. These can be tailor-made to fit a certain budget and to accommodate specific tastes, lifestyles and interests. That way, you can not only personalize the message but the items as well, which shows you pay attention and know what they like. Popular choices include premium fruit, gourmet foods, chocolates, savory items and even wine. Beyond victuals, common thank you gift baskets can also feature pampering spa products or even be centered on golf or another favorite pastime that a client or employee is known to love.
  • Plaques: Plaques are a time-honored way to recognize the recipient and can be customized to send certain messages of thanks and appreciation in a thoughtful manner. The recipient can proudly display such placards on their wall with much pride, creating a lasting memory and helping to foster the relationship.
  • Chocolates:  A way to almost anyone’s heart is to send them a gift of chocolates. It’s hard to resist, especially in the form of a large novelty chocolate bar that has been imprinted with a special edible message of thanks for the recipient. Of course, you can also opt for a classic chocolate box with individual treats accompanied by a special handwritten message—always a nice touch.
  • Luxury Items:  Any time your promotional products are regarded as a high ticket item, the recipient will revere it that much more. Leather goods such as briefcases and computer bags, watches, jewelry, golf clubs, and high technology gadgets and gear, are examples of thank you promotional gifts that will make a huge statement, also maximizing your chance for ROI. Have the luxury item personalized with the recipient’s name or monogram and send their gratitude through the roof!

In Review

Here are some things to remember when selecting promotional products that transmit your appreciation and thanks:

  • Select items that can send thanks to a crowd with a gift basket.
  • Plaques are a way for your message of thanks to last a lifetime.
  • Chocolate flavored thanks shows just how sweet your thanks can be.
  • Luxury items illustrate just how much you care and make the recipient feel extraordinarily special as well.

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businessmans hands writing in the dairy  150x150 Power and Popularity of Branded Pens

One of the most popular and enduring promotional products has been the pen. And with good reason as pens are a ubiquitous front-line, high-use, readily visible tool in the business world and beyond.  For these and other reasons, including their affordable price point, pens are one of the most practical promotional products on the market and remain a highly effective strategy for getting a company’s name and brand seen in the marketplace.

Here we’ll cover a few current trends in the promotional pen marketplace.

 Pen Trends

Recent surveys illustrate just how much consumers appreciate promotional pens with 46% of all U.S. consumers noting they have at least one in a drawer or bag, according to ASI Ad Specialties Impressions Survey. These often come from hotel rooms, offices, beauty salons and service-based businesses.

And, with the fact that pens are such a low-cost promotional item, averaging a tenth of one cent per impression, it makes good business sense to select this as an investment that pays a significant return.

While pens certainly serve a function, there are some notable ways to make your promotional pen a standout amongst the competition’s promotional products:

  • Expensive-looking pens that cost less than they look is one of the biggest trends. Indeed, manufacturers are re-designing what had been mid-range pens but using lower cost materials in order to lower the price point for customers. These include sleek brass and stylish aluminum pens that can cost as little as those basic plastic stick pens that didn’t exude style per se. Even the ink in these modern pens has been upgraded as technology has improved, also allowing these promotional items to come down in price.
  • Savvy marketers will look to pop culture for inspiration to design appealing and eye-catching pens. These include everything from pens with neon colors or pearlescent shades to a wide range of cool and hot ink colors that reflect trends in clothing, automobiles, and interior design.
  • It’s always wise to add more, and today’s pens can offer multiple functions that serve this purpose. This includes features like a light on the pen, a stylus tip, or even a key chain. Provide consumers with more functionality, and they will be more likely to hang onto that pen rather than misplace it, providing a longer period of visibility for the brand detail imprinted on the instrument.
  • More people are looking to buy products made in America to support growth in the national economy rather, and are even willing to pay a higher price per unit for domestic manufactured goods over those produced in other countries.
  • There is an ongoing trend toward customization of products where customers have more options and versatility in the type of personalized information that can be imprinted on pen barrels, which can readily set their promotional endeavors apart from the competition. This could include photos, graphics, textures, grips, and more colors or specialized logos that stand out.

 In Summary

Here is a summary of the pen trends and their value as one of today’s most popular promotional products:

  • Pens are one of the cheapest promotional items but also one of the most popular ones for their practicality.
  • Everyone is looking for pen manufacturers to raise the bar on quality, performance, and functionality but maintain the same low price.
  • Pen designs recently have been inspired by consumer markets like clothes and interior design.
  • Customization remains an important trend in pen design to help businesses differentiate themselves among the competition that often uses the same type of promotional products.

 References

http://counselor-digital.com/publication/?i=127096&p=92

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